LXArch
Information about LXArch
APPROACH
LXArch was born from a clear vision: to restore architecture to a leading role in building the future. The project stems from a deep reflection on a discipline that, despite its ability to influence people's lives, societal well-being, and community progress, has fallen behind, isolated, and disconnected from reality. In response, the brand is built to reclaim a transcendent and relevant architecture, not only for its beauty and design, but also for its usefulness, its service, and its capacity for transformation.
CHALLENGE
The strategic work began with a process of analysis, interviews, and working sessions with the management team, internal team, clients, and Caterina de la Portilla herself, which made it possible to identify the major takeaways of the project: the importance of Caterina's figure as a guide, the real effectiveness of the method, the value of personalized support, and the central role of the community as the heart of the brand. The challenge consisted of building a brand capable of protecting all that human and approachable essence, while reinforcing its innovative, practical, and transformative dimension, projecting LXArch as more than just a program: a global community capable of helping each professional find a vital space from which to practice freely, stably, prosperously, and connected to reality.
SOLUTION
Baud developed a comprehensive strategic redefinition that organizes the project around an ambitious purpose, a clear philosophy, and a powerful brand idea. Building on this foundation, LXArch is articulated as a movement that drives professionals to believe in architecture and in themselves once again, helping them find their own space through a scientific, effective, and proven method, and amplifying that growth through the power of community. This strategy was translated into a new brand identity that visually and verbally expresses that balance between independence, community, and the future, consolidating LXArch as a contemporary, inspiring, and differential platform for architecture professionals.
The naming Leaders for Architecture (LXArch) is born from a clear ambition: to position the brand as a movement that drives a new generation of professionals capable of leading the future of architecture. A direct and aspirational name that combines leadership and discipline to project authority, vision, and purpose, elevating the proposal towards a broader and transformative territory.
LXArch is built as a deeply strategic and digital brand, designed to accompany architects throughout their professional journey. The experience is structured as an ecosystem where content, training, community, and tools coexist in an integrated manner, enabling the activation of a continuous and close relationship with the user. From this logic, the strategy drives a brand that not only communicates, but also accompanies, connects, and transforms, creating a community in motion that helps each professional develop their potential and find their own space within contemporary architecture.
