Insights

Looking to the future to create value, today

Knowledge for the sectors we work with. We combine research, knowledge and vision with the personal spirit of each team member.

The trends that are setting the Health and Wellness sector

By Baud Team

That 'health is the most important' is a saying that we have in mind since we are little, but that little would we have imagined that it would become an essential part of our mindset for many of us before reaching middle age.

5 trends for consumer products

By Clara López

Consumer products have complex casuistry and diverse targets and move in an environment of change and increasing complexity, accelerated by the COVID crisis. However, there is a common reality: if you connect with the end consumer, it works.

The shopping list in 5 trends

By Andrea Montes

A scribbled list of your favorite products, a shopping basket half full and one consumption decision after another, infinite, instantaneous, almost automatic. All of them, loaded with answers to concerns that have not yet been expressed. We enter a labyrinth of corridors, walking between shelves full of shapes, colors and messages that demand our attention with the aim of being the chosen option.

Art and Brands

By Clara López

Art is capable of awakening many and very different sensations and nuances. It is what makes us human since prehistoric times, expression for expression, aesthetics for aesthetics. It elevates what it touches, perhaps because it is created from, and reaches into, the deepest part of the human being and the connection between us.

New times for culture

By Andrea Montes

At last, you have the opportunity to see it with your own eyes. Under the unmistakable feeling of the first times, you enter that great temple while the history of humanity becomes tangible through your gaze. And then you see it. Each stroke comes to life before you and you discover that internalizing all that beauty is the true experience.

New times for tourism

By Clara López

1980. A unique town on the Malaga coast. Towering mountains to explore. Coves hidden between plants and rocks that have grown as they wanted. Narrow streets with room to spare. Neighbors and longtime visitors.

New times for the hospitality industry

By Silvia De Diego

It's Monday morning a man walks into Manuela's bar. Order a coffee and a truncheon and spread your newspaper on the table where you will spend the next 3 hours of your day.

Your company is your team

By Andrea Montes

Organizations. Big or small. Innovative or traditional. Global or local. With your account balances, your production processes, your real estate. And, above all, with its greatest asset: people. Although on many occasions it is presented as an abstract and distant entity, the business reality is, in fact, the reality of all the people that comprise it.

Interview with Cristina de Santisteban, Boss Continental

By Baud Team

We continue with the Interviews with Baud Customers and Friends, in which we try to contribute to giving a voice to those who tell us the most interesting and current things. Today we interview Cristina de Santisteban, Director of Boss Continental, a leading logistics company.

Cosmology and brands

By Clara López

Lockdown plan 320: sign up for a cosmology webinar. Done.
Absorbing sources of inspiration that previously devoured on the street, in new countries or with new people, now, online, there is no other choice. And thankful that the internet is full of cool stuff, other kinds of things, like cosmology webinars.

Authentic brands that power companies

Per baud

At Baud we create authentic brands that extract and value the truth of each company.
In this Ebook led by Clara López, a member of the Baud team, and developed from her talk given through Aebrand's BrandSeries initiative, we will see what authentic brands are and are not, how they are built with some customer examples of Baud, and his resilience to the most complicated situations.

Social in the new era

By Andrea Montes

According to the Observatory of Corporate Social Responsibility, this is defined as "a way of running companies based on managing the impacts that their activity generates on their clients, employees, shareholders, local communities, the environment and on society in general" .

Interview with Álvaro Cambra and Albert Nasarre, Cyrclo

By Baud Team

We still remember when this project came to Baud. So, it was a great idea that was beginning to take its first steps towards becoming a reality. Today, Cyrclo is a restaurant whose healthy and Mediterranean gastronomic proposal is not only conquering palates, but also, thanks to its efforts, it is managing to find a place in the minds and hearts of many consumers.

Interview with Rafael Martínez-Avial, Tíanimal

By Baud Team

In the framework of Interviews with Clients and Friends of Baud, from which we try to contribute to giving a voice to those who tell us the most interesting and current things, today we interview Rafael Martínez-Avial, CEO of Trendenimal.

Interview with David Carrero, Stackscale

By Baud Team

Many of Baud's customers and friends are taking commendable initiatives. And we wanted to help give them a little more voice to continue contributing interesting and constructive stories to the global conversation.

Remote co-creation is possible: remote workshops

Per baud

At Baud we create real brands that are born from the comprehensive understanding of each project, that is why the development of workshops is a fundamental part of our methodology.

Active listening

By Silvia De Diego

Summer evening in the village: folding river chair, jacket and blanket. The kit to spend a night in the fresh air and wait for the role of the masters in the art of conversation to begin.

Cultivating new attitudes

By Andrea Montes

When something unexpected happens we react by trying to understand it from our most rational side. We look for data, reports and references that support our understanding. We navigate non-stop between figures and words that fill our heads, generating in us a certain sense of knowledge.

Today the networks are more social than ever

By Javier Arenas

And suddenly the posturing was over.
Today social networks live up to their name.
They are no longer so individual, an instrument to give the ego a sparkle.
Now yes, they are already social.

Humanizing technology

By Alba Torres

Yes, technology is dehumanizing us.
Children who do not go out to play in the street, meetings with friends in which nobody speaks, events in which we only worry about taking the best photo, people who live next to a screen ...

The fascinating world of the everyday

By Silvia De Diego

There are situations that move us to develop skills that we did not know we had. Skills dormant from the restraint we submit to as adults, or simply from their lack of use.

Building future from home

By Clara López

We are going to do the quarantine week and we begin to react on the strange and very serious situation that we are experiencing. A situation that, from our point of view, is not going to be a simple stoppage, but a before and after with consequences, some unfortunately, immensely sad.

Stay a team

By Javier Arenas

In Spain, it has taken us a long time to understand the value of teamwork, and even more that of a good colleague who works for the group, making it stronger and better.
Perhaps it is because we are a country of geniuses, inventors, artists, discoverers, thinkers ...
Because we are a country of heroes.