Insights

Osborne is one of the oldest brands in the world. A brand that is part of the collective imagination of Spanish society. It was a challenge for Baud to participate in this rebranding.

Branding in the Active Tourism sector (II)

Branding is a fundamental discipline to promote any business and specifically for the tourism sector we see how it is becoming more and more relevant.

Branding in the Active Tourism sector (I)

Branding, as a discipline capable of deeply connecting with external and internal audiences, driving business, is essential in all sectors. All sectors, all companies, need to connect, compete, consolidate, advance.

Trends marking the Health sector

That 'health is the most important' is a saying that we have in mind since we are little, but that little would we have imagined that it would become an essential part of our mindset before reaching middle age.

5 trends for consumer products

Consumer products have complex casuistry and diverse targets and move in an environment of change and increasing complexity, accelerated by the COVID crisis. However, there is a common reality: if you connect with the end consumer, it works.

The shopping list in 5 trends

A scribbled list with your favorite products, a shopping basket half full and one consumption decision after another, infinite, instantaneous, almost automatic. All of them, loaded with answers to concerns that have not yet been expressed. We enter a labyrinth of corridors, walking between shelves full of shapes, colors and messages that demand our attention with the aim of being the chosen option.

Art and Brands

Art is capable of awakening many and very different sensations and nuances. It is what makes us human since prehistoric times, expression for expression, aesthetics for aesthetics. It elevates what it touches, perhaps because it is created from, and reaches into, the deepest part of the human being and the connection between us.

Our formula for generating ideas

They say that Newton discovered gravity when an apple fell next to him while he was sitting in the shade of a tree. A momentous discovery for humanity, with a beautiful story.

New times for culture

At last, you have the opportunity to see it with your own eyes. Under the unmistakable feeling of the first times you enter that great temple while the history of humanity becomes tangible through your gaze. And then you see it. Each stroke comes to life before you and you discover that internalizing all that beauty is the true experience.

New times for tourism

1980. A unique little town on the Malaga coast. Towering mountains to explore. Coves hidden between plants and rocks that have grown as they wanted. Narrow streets with plenty of space. Neighbors and longtime visitors.

New times for the hospitality industry

By Silvia De Diego

It's Monday morning a man walks into Manuela's bar. Orders a coffee and a truncheon and spreads his newspaper on the table where he will spend the next 3 hours of his day.

Your company is your team

Organizations. Big or small. Innovative or traditional. Global or local. With their account balances, their production processes, their real estate. And, above all, with its greatest asset: people. Although on many occasions it is presented as an abstract and distant entity, the business reality is, in fact, the reality of all the people who make it up.

Interview with Cristina de Santisteban, Boss Continental

We continue with the Interviews with Baud Customers and Friends, in which we try to contribute to giving a voice to those who tell us the most interesting and current things. Today we interview Cristina de Santisteban, Director of Boss Continental, a leading logistics company.

Cosmology and brands

Lockdown plan 320: sign up for a cosmology webinar. Done.
Absorbing sources of inspiration that previously devoured on the street, in new countries or with new people, now, online, there is no other choice. And thankful that the internet is full of cool stuff, other kinds of things, like cosmology webinars.

Authentic brands that power companies

Per baud

At Baud we create authentic brands that extract and value the truth of each company.
In this Ebook led by Clara López, a member of the Baud team, and developed from her talk given through Aebrand's BrandSeries initiative, we will see what authentic brands are and are not, how they are built with some customer examples of Baud, and his resilience to the most complicated situations.

Social in the new era

According to the Observatory of Corporate Social Responsibility, this is defined as "a way of running companies based on managing the impacts that their activity generates on their clients, employees, shareholders, local communities, the environment and on society in general" .

Interview with Álvaro Cambra and Albert Nasarre, Cyrclo

We still remember when this project came to Baud. So, it was a great idea that was beginning to take its first steps towards becoming a reality. Today, Cyrclo is a restaurant which healthy and Mediterranean gastronomic proposal is not only conquering palates, but also, thanks to its efforts, it is managing to find a place in the minds and hearts of many consumers.

Interview with Rafael Martínez-Avial, Tíanimal

In the framework of Interviews with Clients and Friends of Baud, from which we try to contribute to giving a voice to those who tell us the most interesting and current things, today we interview Rafael Martínez-Avial, CEO of Trendenimal.

Interview with David Carrero, Stackscale

Many of Baud's customers and friends are carrying out commendable initiatives. And we wanted to help to give them a little more voice to continue contributing interesting and constructive stories to the global conversation.

Remote co-creation is possible: remote workshops

Per baud

At Baud we create real brands that are born from the comprehensive understanding of each project, that is why the development of workshops is a fundamental part of our methodology.

Active listening

By Silvia De Diego

Summer evening in the village: folding river chair, jacket and blanket. The kit to spend a night in the fresh air and wait for the role of the masters in the art of conversation to begin.

Cultivating new attitudes

When something unexpected happens we react by trying to understand it from our most rational side. We look for data, reports and references that support our understanding. We navigate non-stop between numbers and words that fill our heads, generating in us a certain sense of knowledge.

Today the networks are more social than ever

By Javier Arenas

And suddenly the posturing was over.
Today social networks live up to their name.
They are no longer so individual, an instrument to give the ego a sparkle.
Now yes, they are already social.

Humanizing technology

By Alba Torres

Yes, technology is dehumanizing us.
Children who do not go out to play in the street, meetings with friends in which nobody speaks, events in which we only worry about taking the best photo, people who live next to a screen ...

The fascinating world of the everyday life

By Silvia De Diego

There are situations that move us to develop skills that we did not know we had. Skills dormant from the restraint we submit to as adults, or simply from their lack of use.

Building future from home