Sophie Vurpillot
Information on Sophie Vurpillot
APPROACH
Sophie Vurpillot was born as a personal brand from the ideals of its founder, a dedicated entrepreneur, committed and expert in professional coaching, with extensive international experience accompanying senior executives from the world of consulting, finance, product managers, entrepreneurs, or diplomats.
After consolidating its own model and building a wide and valuable network of collaborators, the brand is starting a new project to give shape to the vision shared by many, that of building a network of experts made up of clients and top-level coaches in order to generate a positive impact for themselves and their environment.
CHALLENGE
The professional coaching sector is full of specialists in the field, with different methods and visions.
The challenge is to increase the perceived value of Sophie Vurpillot's services, bringing them closer to their real value as that specialized collaborative network that makes a tangible impact on people's lives by adapting completely to them.
SOLUTION
The brand had to respond to the vocation of a person and be able to transfer it to all those who are part of it today. Breathe commitment, transparency, freedom, and capture the complexity of the connections and implications that this service has for its clients.
Thus, we generated a brand discourse that would give its place to both the client and the coach, both reputable professionals. A brand capable of connecting with those restless and non-conformist leaders who want to continue improving and make a positive impact around them.
And so we transform a personal brand into a corporate brand that represents a trusted network for the professional and personal growth of leaders from all over the world.
A brand that is a vision.
A vision that we must connect with your market.
Sophie Vurpillot's client is a professional client, at or near the top of his or her career, a client who is mature in terms of knowledge of the coaching offer. It is therefore all the more essential to find the levers that allow us to build an empathetic, professional and credible discourse.
The brand is developed on the concepts of collaboration, accompaniment, understanding, enthusiasm and excellence, with a respectful, sensitive, but firm and resounding discourse at the same time. Because Sophie Vurpillot is a brand with a purpose, and if many influential leaders work together, the possibility of building a better society multiplies.
The concept of collaboration is expressed through a simple system where the link and mutual enrichment between ideas and people...
The color palette balances enthusiasm, inspiration and passion, with the minimalism, solvency and responsibility that a brand like this needs to convey.
