More than a professional coaching service. We create a collaborative network of leaders.
- Brand Definition
Sophie Vurpillot It was born as a personal brand based on the ideals of its founder, a dedicated, committed entrepreneur and expert in professional coaching, with extensive international experience accompanying senior management positions in the world of consulting, finance, product managers, entrepreneurs, or diplomats.
After consolidating its own model and building a wide and valuable network of collaborators, the brand begins a new project with which to shape this vision today shared by many, that of building a network of experts made up of top-level clients and coaches. in order to generate a positive impact for themselves and their environment.
The professional coaching sector is dominated by specialists in the field, with different methods and visions.
The challenge is to increase the perceived value of Sophie Vurpillot's services, bringing it closer to its real value as that specialized collaboration network that achieves a tangible impact on people's lives by completely adapting to them.
The brand had to respond to the vocation of a person and be able to transfer it to all those who are part of it today. Breathe commitment, transparency, freedom, and capture the complexity of the connections and implications that this service has for its clients.
Thus, we generated a brand discourse that gave its place to both the client and the coach, both renowned professionals. A brand capable of connecting with those restless and nonconformist leaders who want to continue improving and cause a positive impact around them.