Líder Today
In addition to economic, the real estate sector has suffered a major reputation crisis in recent years. In this difficult context, Líder Today, a business group with extensive experience in this field, wanted to consolidate its position as the reference real estate agency in the Valencian Community.
Strategy
In order for the company to become one of the most important, it was necessary to find a positioning that responded to the needs of its clients. Based on solid values: trust, efficiency and professional vision, Líder Today was positioned as a real estate company “that solves the day-to-day needs of its clients by preparing them for the future”.
Because the difference between the company and the competition is not the product it offers, “Líder Today turns that product into what you imagined it would be, surrounding it with trust, efficiency and facilities so that tomorrow it does not become a problem for you”. This brand promise translates into aspects such as the relationship with customers or the additional services offered, such as decoration or moving.
This brand promise was embodied in a claim, forceful, close and motivating, that speaks face to face with Líder Today's customers.
The verbal identity, colloquial and natural, conveys confidence and professionalism through solution-oriented and realistic messages that speak directly to the customer.
Identity
We worked on a visual and verbal identity that reflected the strategic work carried out.
For the logotype we chose a simple, typographic one, which communicates seriousness and closeness. The detail of the roof of the “i”, which suggests the roof of a house, conveys security.
The visual system is simple and functional, based on strong headlines, realistic images and an informative and clear iconographic family.
Offices
Baud's architecture & retail team was in charge of interpreting the brand's values to create a physical space coherent with its philosophy.
The professional vision, The ability to be professionals always prepared, always up to date, was translated into elements such as lighting, digital frames or technological elements.
The commitment was translated into warm materials that transmit closeness, confidence and transparency, such as wood, exposed light bulbs and open spaces.
The efficiency, understood as a vocation for customer service and the desire to be decisive, materialized in elements such as multipurpose spaces, screens or modular furniture.
Web
The website, a very important point of contact in the sector, had to be very clear and functional. We created a very intuitive system of modules that focuses on what is important: that the user can easily find what he is looking for.
Expanding horizons
In keeping with its vocation for customer service, the Líder Today group has entered a new business division with a job portal, which follows the brand values and the look & feel created for the brand. The brand architecture, which is organized by modifying the secondary color and keeping the logo, is designed to be able to bring together new business avenues in the future.