Leader Today
We create the real estate that clients are looking for
INNOVATE IN A DIFFICULT ENVIRONMENT
- Brand Communications & Marketing
- Brand Definition
- Commerce
- Consulting
- Service & Digital Turnaround
- Spaces & Experience
In addition to being economic, the real estate sector has suffered a major reputational crisis in recent years. In this difficult context, Líder Today, a business group with extensive experience in this field, wanted to establish itself as the leading real estate agency in the Valencian Community.
Strategy
THE FOUNDATIONS OF THE NEW BRAND
For the company to become one of the most important, it was necessary to find a position that responded to the needs of the clients. Based on solid values: trust, efficiency and professional vision, Líder Today was positioned as a real estate company "that solves the day-to-day life of its clients, preparing them for the future."
Because the difference of the company with respect to the competition is not the product it offers, "Líder Today turns that product into what you imagined it would be, surrounding it with trust, efficiency and facilities so that tomorrow it does not become a problem for you." This brand promise is translated into aspects such as the relationship with customers or the additional services offered such as decoration or moving.
This brand promise was embodied in a forceful, close and motivating claim that speaks from you to you to the clients of Líder Today.
The verbal, colloquial and natural identity transmits confidence and professionalism through solving and realistic messages that speak directly to the client.
BUILDING THE BRAND
Identity
THE FOUNDATIONS OF THE NEW BRAND
They worked on a visual and verbal identity that reflected the strategic work carried out.
For the logo, a simple, typographic one was chosen, which communicates seriousness and closeness. The detail of the roof of the "i", which suggests the roof of a house, conveys security.
The visual system is simple and functional, supported by strong headlines, realistic images, and an informative and clear iconographic family.
CONTACT POINTS
Offices
Baud's architecture & retail team was in charge of interpreting the brand's values to create a physical space consistent with its philosophy.
La professional vision, the ability to be professionals always prepared, always up to date, was translated into elements such as lighting, digital frames or technological elements.
El commitment it was translated into warm materials that convey closeness, trust and transparency such as wood, visible light bulbs or open spaces.
La efficiency, understood as the vocation of customer service and the desire to be decisive, was materialized in elements such as multipurpose spaces, screens or modular furniture.
CONTACT POINTS
Web
The web, a very important point of contact in the sector, had to be very clear and functional. We create a very intuitive module system that focuses on what is important: that the user can easily find what they are looking for.
WEB NAVIGATION ICONS
NAVIGATION ICONS COMMUNICATION
Expanding horizons
Continuing with its vocation of customer service, the Líder Today group has entered a new business division with an employment portal, which follows the values of the brand and the look & feel created for it. The brand architecture, which is organized by modifying the secondary color and maintaining the logo, is designed to bring together new business avenues in the future.
