Auara
Auara: the first 100% social water
Auara is the dream of a group of socially and environmentally conscious entrepreneurs. An idea that aims to change the world and for which they counted on Baud as a strategic and design consultant.
"Sandstorm occurring in deserts such as Alfar, the hottest and driest place on the planet."
Auara is a 100% social enterprise that markets natural mineral water from a spring in León and allocates all its dividends to projects to bring drinking water to people who do not have it.
* The data are alarming: more than 700 million people in 40 countries do not have safe drinking water. Of these, 7 million die each year from diseases transmitted by dirty water.
In addition to being social, water is a major problem for the environment: in Spain alone, 3 billion bottles of water are consumed each year, which are usually made from petroleum-based plastics and require a great deal of energy to manufacture and transport.
Society is changing. New generations are looking for fairer and more transparent companies to spend their money with. They also have a global conscience that seeks to generate a positive impact on society. From the need to adapt to society, more and more humane companies are emerging whose ultimate goal is to make the world a better place, far beyond one-off CSR actions.
From idea to brand
The first step in creating the strategy was to define clear and concise values that would lay the foundations on which to build the brand.
We turn something simple and everyday into a responsible and extraordinary action.
A dream come true
Ecology and efficiency are priorities for the company, so they had to be present in all elements of the brand, starting, of course, with the bottle itself.
Our team worked on a unique and environmentally friendly structural design, away from the traditional shapes of water bottles, which optimizes space thanks to its square format and allows more units to be stored and transported, saving effort and fuel.
Its rounded shapes give it elegance, ergonomics and differentiation.
The bottles are made from 100% recycled plastic, which reuses materials instead of extracting new fossil resources. Auara becomes the first brand in Spain and one of the pioneers worldwide to introduce 100% recycled PET.
Visual identity
The logo is inspired by typical African motifs, the main destination of Auara's solidarity projects. The brand is based on a blue color that evokes the purity of water.
One idea, one product, many benefits
In conclusion, a product that is strategically and graphically coherent with the brand's philosophy and objectives.
