Recommended by 700 million people.
Auara: el primer agua 100% social
¿Qué es Auara?
«A sand storm in deserts such as the Alfar desert, the hottest driest place on the planet »
-AMHARIC, THE LANGUAGE OF ETHIOPIA
Auara is a 100% social company that sells natural mineral water that comes from a spring in Léon, Spain and which uses all of its dividends on projects to provide drinking water to where it’s currently not available.
* The data is shocking: over 700 million people in 40 countries don’t have access to drinking water. Of these, 7 million die every year due to illnesses transmitted by drinking dirty water.
Apart from social, water is an important problem for the environment : in Spain alone 3 billion bottles of water are consumed every year, they are usually made of plastics made from oil and need a lot of energy for their production and transport.
A COMMITED SOCIETY
From the idea to the brand
The first step in the creation of the strategy was to define values clearly and precisely on which we could build the brand:
THESE VALUES BECAME A CLEAR AND CONCLUSIVE POSITIONING:
A dream come true.
OPTIMIZED DESIGN: A BOTTLE THAT MAKES THE DIFFERENCE
Ecology and efficiency are a priority for the Company and must be present in all elements of the brand, starting, of course with their own bottle.
Our team worked on a unique structural design that respects the environment, very different from traditional water bottles, which optimizes space thanks to its square shape which makes storage and transport more efficient, thus saving effort and fuel.
Its rounded corners shape gives it elegance, makes it ergonomic and different.
The logo is inspired by typically African motifs, which is the main destination of the social projects Auara carries out. The brand uses the colour blue which evokes the purity of water.
An idea, a product, a lot of benefits.
Everone’s talking about it.
To launch the new brand a powerful Social Media campaign was used with well known and anonymous ambassadors.