CEU San Pablo University
Information on CEU San Pablo University
APPROACH
CEU San Pablo University is a Spanish private university that, with a long history, today has 33,000 students in 25 centers, and is ranked in the Top 5 private universities according to the ranking of El Mundo (2019).
CHALLENGE
A brand with history, highly valued for its tradition, experience and values, which needed to be updated to meet new market demands, in addition to defining a unique discourse capable of uniting its 3,300 employees.
SOLUTION
We evolved the brand in such a way that, without losing recognition, it would connect its most authentic reality with new trends. We emphasized its innovation in teaching, studies, programs and resources, but, above all, we capitalized on the unique positioning of integral education based on Christian humanism.
Professionals with values
The main finding was to avoid the separation between the professional and the personal. CEU San Pablo has always had a very relevant and current value for today's young people and families: the ability to train professionals with values, people who will succeed in life in the future and contribute to the common good of society.
The values of Christian humanism, tradition, quality and vocation orchestrate a unique and relevant form of education at the service of the student's life, and not only of his or her university and professional career.
More than 80 years of education are our basis to teach you something new every day.
Adding value to society, with the student
We define a positive, honest, integrating, friendly and didactic tone that shows a vocation for education and the ability to promote reflection. A tone that, supported by data, expresses quality. A tone that, in short, is built for the student, always maintaining professionalism.
A recognizable and current universe
We create a modern and flexible universe with different resources in order to reach all points of contact, obtaining an enriching brand, without losing the historical values.
We train people to be competitive in life
Down to the last detail
We support in the first months of implementation to ensure the quality of the work down to the last detail and provide the tools and learning for a continuation of the independent path by the organization, thus culminating a relevant human brand today, and always.
