inmho
Information about inmho
APPROACH
Inmho is an ambitious property management project that has progressively acquired companies specializing in property administration around a new vision and capability. The organization that residents and homeowners’ association presidents needed.
CHALLENGE
The property administration sector in Spain presented a business opportunity: less fragmentation for greater efficiency, and greater professionalization.
A Venture Capital firm spotted this opportunity, and we helped it bring it to life by building a new reality: Inmho.
SOLUTION
A broad, professional reference that preserved the human essence of the lifelong administrator.
With a clear winner: the customer who, with their longtime property administrator, now recast in the more professional role of manager, gained access to a wider offering and greater optimization.
A simple solution, with street-level retail and transparent pricing.
Growing to be close
Inmho was born growing and we developed a work that would drive it to do so. A growth that would elevate its purpose to not only stay close to the customer, but even more, to understand the customer as a cause and consequence of its growth. In this way, the more Inmho grew, the closer it was to its customers.
INMHO
We created a name as broad as the brand, with the interspersed H for 'humanity' that they would never give up.
More human, more professional
At a visual level, we developed a very human brand that showed an ambitious and attractive project in warm and friendly tones. We projected that magnitude through a beam of light that in its various applications is integrated with the background as in people's lives. Born from their need, working for them.
We took the brand to the online environment following the same guidelines and spirit as for the other applications. A website in which usability is a priority, giving prominence to the content in an intuitive way. With the professionalism of a leading company and the friendliness and confidence of the staff.
More than 70 Retail Offices
We defined the retail environment using the brand's tools to generate a corporate environment capable of generating the sensations that the brand itself was looking for. Using the light beam to guide the way, staining for example the counter from the entrance. And drawing in short, a space not only functional, but also attractive, open and comfortable. A place where the customer could experience the new brand in first person.
We continue to accompany Inmho in the opening of new centers and channels that, taking into account their particularities, continue to make this common vision a reality: to continue growing in order to be closer.
