inmho
Information about inmho
APPROACH
Inmho es un proyecto ambicioso de gestión de propiedad inmobiliaria que ha adquirido progresivamente compañías expertas en administración de fincas en torno a una nueva visión y capacidad. La organización que necesitaban vecinos, presidentes de comunidad.
CHALLENGE
El sector de la administración de fincas en España dibujaba una oportunidad de negocio: una menor atomización para una mayor eficiencia, y una mayor profesionalización.
Un Venture Capital detectó esta oportunidad y le ayudamos a darle vida construyendo una nueva realidad: Inmho.
SOLUTION
A broad, professional reference that preserved the human essence of the lifelong administrator.
Con un claro ganador: el cliente que, con su administrador de siempre, reconvertido en la figura más profesional de gestor, ampliaba su acceso a una mayor oferta y optimización.
Una solución sencilla, con retail a pie de calle y unas tarifas transparentes.
Growing to be close
Inmho was born growing and we developed a work that would drive it to do so. A growth that would elevate its purpose to not only stay close to the customer, but even more, to understand the customer as a cause and consequence of its growth. In this way, the more Inmho grew, the closer it was to its customers.
INMHO
We created a name as broad as the brand, with the interspersed H for 'humanity' that they would never give up.
More human, more professional
At a visual level, we developed a very human brand that showed an ambitious and attractive project in warm and friendly tones. We projected that magnitude through a beam of light that in its various applications is integrated with the background as in people's lives. Born from their need, working for them.
We took the brand to the online environment following the same guidelines and spirit as for the other applications. A website in which usability is a priority, giving prominence to the content in an intuitive way. With the professionalism of a leading company and the friendliness and confidence of the staff.
More than 70 Retail Offices
We defined the retail environment using the brand's tools to generate a corporate environment capable of generating the sensations that the brand itself was looking for. Using the light beam to guide the way, staining for example the counter from the entrance. And drawing in short, a space not only functional, but also attractive, open and comfortable. A place where the customer could experience the new brand in first person.
We continue to accompany Inmho in the opening of new centers and channels that, taking into account their particularities, continue to make this common vision a reality: to continue growing in order to be closer.
