IEA
Information about IEA
APPROACH
The Instituto de Emprendimiento Avanzado is a Business School for Entrepreneurs founded and led by seasoned businessman Juan Abelló. He is joined by more than 50 business experts who serve as faculty and collaborators in developing master’s programs and specialized courses to create and drive today’s companies.
CHALLENGE
Juan Abelló and his team had the experience, capability and vision to create a different kind of Business School. Specialized in Intrapreneurship and Entrepreneurship in all their areas, sharing all the knowledge and tools needed by today’s companies and tomorrow’s business leaders.
SOLUTION
We evolved the meaning of entrepreneurship from a risky idea to a safe, future-facing one. A center able to empower, to shape the student’s future. Leading, innovative, solid, ethical, effective. Personalized mentoring, real-world internships and, ultimately, the network students needed to make a confident leap into entrepreneurship.
We developed a solid model capable of continually adapting to the emerging needs of the entrepreneur. A model that, lived today, would drive the future of students. A virtuous circle whereby today's experienced entrepreneurs and teachers would train tomorrow's leading entrepreneurs. From this vision, we defined a direct, aspirational and motivating motto for the student: influence your own destiny.
We project this new model through a brand focused on entrepreneurship, integrity, prestige and flexibility. A system that gives great importance to powerful messages and inspiring photographs, which are framed in a new way of doing things, the formula that anticipates the business fabric of a better future.
We designed an impressive, simple and flexible website, in line with the brand and what the model and the students needed to continue growing.
