«Packaging is the gateway to establishing a long relationship with the customer»

Carlos CorralCEO Baud, is the protagonist of new chapter of "Brand Values", reference podcast in the packaging de Infopack, the leading media outlet in the Spanish container and packaging market, which leads Laura Blanco Rodríguez.

 Through the the packaging, we seek generate a connection with the client that goes beyond a transaction. Our goal is to build a relationship with him and make him understand the purpose behind it. 

Corral reflects on the importance of packaging in the Brand building and in the creation of a emotional link that reinforces the experience of effective purchase, through projects carried out by the Baud team as Azpilicueta, Dorsch, Manolo Bakes, among others.

Listen to the full episode here