From 'los Manolitos' to Manolo Bakes
A REBRANDING WITH ARTISAN FLAVOR
- Brand Definition
- Product Definition
Unite the best of yesterday and today
CRAFTSMANSHIP AND FRESHNESS. TRADITION AND TREND
Manolo bakes It is the result of the fusion of the world of traditional artisan confectionery with the new ideas, dynamism and trends of today's brands. A new brand that thus becomes a global, current and differentiating experience that goes beyond the product.
New ideas with the usual recipe
A DIFFERENTIAL POSITIONING
We project a complete brand experience in all sales channels, more current and with a fresher image, but without renouncing the essence of our origins, thus empathizing with the target of Pastelerías Manolo and with the needs of a new target that demands a new kind of pastry shops.
Grow through the name
A BREAKING BRAND
Our name tells a story, that of how Pastelerías Manolo has come this far to offer you much more than just a croissant: a unique experience, an innovative offer, more services… Because here everything begins with Manolo.
A modern and quality image
TAKING CARE OF ALL THE CONTACT POINTS
A visual and verbal identity that transmits the philosophy of Manolo Bakes, his essence, transforming the legacy of the old pastry shop according to the values of this new brand.
Manolitos and much more
It is no longer the Manolitos pastry shop, its star product, now Manolo Bakes is a great brand ready to launch itself into new national and international markets.