Dorsch Pharma
Information about Dorsch Pharma
ORIGIN
Farma Dorsch es una compañía dermocosmética de origen español, nacida en 1983 de la mano de su fundadora, Fridda Dorsch. Actualmente la dirección de la empresa sigue en manos de la familia, que continúa investigando, desarrollando y produciendo sus productos en los laboratorios propios que dieron origen a la compañía décadas atrás.
La trayectoria de Farma Dorsch la reconoce como sinónimo de innovación y de compromiso con la salud de las personas y el medioambiente.
CHALLENGE
La marca enfrentaba el desafío de adaptarse al nuevo consumidor y elevar su valor para aumentar su relevancia en un mercado muy evolucionado.
Su calidad real demostrada en su trayectoria necesitaba hacerse visible para permitir a la compañía reposicionarse en su mercado, diversificar sus canales de venta y apoyar la expansión internacional de la marca.
A deep immersion in the company's reality to establish a reliable working framework
The comprehensive brand audit allowed us to understand Farma Dorsch's strengths and weaknesses both internally and externally. Through stakeholder interviews and benchmarking, crucial insights and a mapping of the market situation were identified to determine the current position occupied by the brand and the desired and achievable one for it.
Appropriating a territory, building a whole universe inside it
We expanded the brand's meanings to take it beyond its products. Farma Dorsch thus takes possession of a territory, legitimized by the commitment of a family and the support of science, it becomes "the place to find serenity".
Credibility and trust become maxims for the creation of the brand's messages and visual universe, always respecting the company's legacy, reconnecting with its history without losing its relevance.
The evolution, also implemented in the product portfolio, makes the company's strengths tangible.
Care and effectiveness are translated into a clean design, a clear and organized information architecture that highlights the product and the R&D&I efforts behind it, optimizes its legibility and comprehension, and improves its perception on the shelf.
A brand that goes beyond its products, building its own recognizable universe that approaches and connects with its consumers.
We evolved the brand's visual universe to align it with its new territory. A more natural and modern brand that unifies all the elements of its identity under the same voice.
Different ranges, different targets, one brand to reach all of them
Each range acquires the appropriate codes to connect with a consumer more focused on the consumption of organic products, and with those who are looking for extra quality in their cosmetics.
The purpose of a woman, the perseverance and conviction of a family, reflected in a brand designed to be the reference in dermocosmetics.
We defined a strategy aimed at highlighting the brand's main assets and defining its role in the market, increasing its perception as a clean beauty brand, enhancing its value as a family company and as a dermo-cosmetic laboratory.
Today, each of its formulas has gone from being a "product" to being a "creation".