Old Wood

Florence, 1700: a soundtrack composed by countless violins cared for with a single master formula. Oldwood is the prestige brand in the world of music that uses this historic formula to make high-quality products for the restoration and care of instruments.

Recognized among expert luthiers, Oldwood wanted to work on its brand to bring it up to the level of the quality and origin of its product, and to open it up to a new generation of luthiers and a new market.

Striking a balance between a classic and a current brand, honoring its track record and driving its future. A project that began with the brand and culminated in the packaging. An authentic brand that overcomes generational and market barriers to keep connecting with the most authentic luthiers.