BAUD

Old wood

The classic that keeps advancing

  • Brand Definition
  • Consulting
  • Product Definition
  • Research

APPROACH

Florence, 1700, a soundtrack composed of innumerable violins cared for by a single master formula. Oldwood is the prestigious brand in the world of music that produces with this historical formula high quality products for the restoration and care of instruments.

CHALLENGE

Recognized among expert luthiers, Oldwood wanted to work on its brand to bring it up to par with the quality and origin of its product, as well as to open it up to a new generation of luthiers and a new market.

SOLUTION

The balance between a classic and current brand, highlighting the trajectory and driving the future. A job that started with the brand and ended with the packaging. An authentic brand that overcomes generational and market barriers, to continue connecting with the most authentic luthiers.

The music care formula in a jar