ByTable
In 2011, following the branding strategy carried out by El Corte Inglés in recent years, it was decided to introduce the brand "By Table" with the intention of expanding the scope of its own brands and thus enter the growing and exclusive market of fragrances and candles for the home.
El Corte Inglés chose Baud for the realization of this project in which care was taken from the application of the brand in each of the supports to the design of the soaps themselves.
We carried out an integral branding project for the consumer market, taking into account that product design and packaging design were the main points of contact.
Strategy and Creativity
The project is a team effort between the purchasing teams of El Corte Inglés, its own brand department and Baud as the ones in charge of carrying all the weight of the strategic and creative direction of the project.
The project consisted of the design of new references as well as the re-design and re-styling of each of the previously developed products; their packaging, labels, etc...
One of the most outstanding aspects of the project was the process of creating the packs, where we opted for premium finishes with matte exteriors and details highlighted in glossy reserves, giving them presence and elegance, resulting in a high quality product.
