La Bodega de DIA
Information about La Bodega de DIA
CHALLENGE
Supermercados Día quería darle un nuevo aire a su bodega con el objetivo de situar sus bebidas a la altura de sus competidores y hacer que cada marca gane presencia, relevancia y calidad.
Debido a la gran variedad de denominaciones de origen, la parte más amplia del proyecto fue el rediseño de muchos de los vinos de la bodega.
SOLUTION
La máxima del equipo de Baud fue dotar a todas las botellas de una personalidad e imagen propia que hiciera la experiencia de compra más atractiva y sencilla. Para ello analizamos cada vino y sus características como la experiencia de consumo, historia, entorno geográfico, leyendas populares o anécdotas relacionadas.
For the creation of the different designs, various graphic resources were used, such as illustrations, photographs or geometric shapes created ad-hoc for the project.
Design and more
In addition, details such as stampings, dies and other production finishes were devised to give each packaging a unique touch and enhance the value of the product.
In some cases, product ranges were made that shared the same visual code.
Nature was an illustrative motif, for example, for the Somontano D.O. wine collection.
In other cases, more modern designs were chosen, such as this typography created for single-varietal wines.
Much more than wines
As part of the winery's redesign project, new packaging was also created for some of Día's spirits. A redesign that focuses on the origin of the drinks and gives the packaging a premium finish.
For the gin, the design gave the packaging a British and elegant touch.
