La Bodega de DIA
Information about La Bodega de DIA
CHALLENGE
Supermercados Día wanted to give its wine and spirits range a fresh look, with the aim of bringing its beverages up to the level of its competitors and helping each brand gain presence, relevance and quality.
Given the wide variety of appellations of origin, the largest part of the project was redesigning many of the winery’s wines.
SOLUTION
The Baud team’s guiding principle was to give every bottle its own personality and image, making the shopping experience more appealing and simpler. To do so, we analyzed each wine and its characteristics, such as the drinking experience, history, geographic setting, folk legends and related anecdotes.
For the creation of the different designs, various graphic resources were used, such as illustrations, photographs or geometric shapes created ad-hoc for the project.
Design and more
In addition, details such as stampings, dies and other production finishes were devised to give each packaging a unique touch and enhance the value of the product.
In some cases, product ranges were made that shared the same visual code.
Nature was an illustrative motif, for example, for the Somontano D.O. wine collection.
In other cases, more modern designs were chosen, such as this typography created for single-varietal wines.
Much more than wines
As part of the winery's redesign project, new packaging was also created for some of Día's spirits. A redesign that focuses on the origin of the drinks and gives the packaging a premium finish.
For the gin, the design gave the packaging a British and elegant touch.
