Zooplus: Nomad tales
Information about Zooplus: Nomad tales
CHALLENGE
Zooplus, the leading pet product e-commerce company, is launching its first proprietary accessories brand across Europe, Nomad Tales, which will cover all the functional and aesthetic needs of pet owners and their pets by connecting the lifestyle world with outdoor activities.
APPROACH
Despite the growing competition in pet care, which now stems not only from specialized brands but also from small local brands and even the fashion sector, there is a strategic opportunity in the accessible premium segment, featuring high-value products at a competitive price, always backed by the authority and expertise of a pet care specialist brand.
SOLUTION
The aspiration is to position this brand as a benchmark in sophistication, avant-garde style, and urban fashion, initially within the canine segment, but with the possibility of entering the feline market in later stages.
To do so, we defined the axes of the brand, from its discourse and visual universe, to the brand and product experience. An experience that seeks to turn everyday activities into meaningful moments shared with your pet.
Seeking the connection with the target
From the strategic discourse, aimed at positioning Nomad Tales as a lifestyle brand in the premium segment, to the verbal and visual style that accompanies the product portfolio and enriches the shopping experience, Nomad Tales seeks to connect with a specific strategic target.
Accompanying the customer, adapting, creating a brand oriented to meet objectives
A clean and simple style that complements the quality and design of its products, reinforcing the brand's positioning.
A simple but very flexible visual identity has been developed, capable of building its own universe where quality and modern urban style not only coexist, but also balance the protagonism between pets and their owners.
A visual system aligned with the brand strategy. The union between the animal and its master is captured through a simple but highly distinctive, versatile and transversal graphic resource. The selection of typographies, photographs, iconography and chromatic palette not only highlight the premium quality of the brand, but also evoke a sense of aspirationalism for the target audience.
Every detail adds up to make every moment count
We develop a recognizable packaging that connects directly with your positioning.
To facilitate the implementation, an exhaustive manualization of the brand and packaging was carried out to optimize and guide the design and production of each product.
