Sheedo
Information on Sheedo
APPROACH
Sheedo was born in 2015 as the result of a smart and responsible idea designed to revolutionize the paper industry. A solid alliance with a master papermaker, a lot of effort and the courage to want to change things became a reality through the development of its most iconic product, a seed paper created from waste that, after use, could be planted. Since then, Sheedo has kept alive its commitment to democratize a more sustainable lifestyle for all people through the diversification of its business.
CHALLENGE
The new generations of consumers, more demanding, informed and aware than ever, expect more from the brands they interact with. Brands that become an ally, that share their concerns and are there to support them.
SOLUTION
Sheedo, since its creation, has accepted the challenge of reconnecting people with nature through products and services that make sustainability tangible in our daily lives. A business that has grown steadily expanding its business lines to better respond to the demands of its audiences, both B2B and B2C. It is at this point that we began to work alongside them to create a differentiating verbal and visual discourse that would bring strength to their corporate brand and, at the same time, achieve specialization and uniqueness in each sub-brand to establish lasting and specific emotional connections with all their customers. targets.
To create a transversal brand expression that was also declinable to its sub-brands (Sheedo Studio, Sheedo Moments, Sheedo Life and Sheedo Papers), we chose to highlight those common edges that make up Sheedo's personality: craftsmanship, optimism and naturalness. A universe of messages and graphic resources that bring coherence to the corporate portfolio allowing business growth in each range of products and services.
The work process, with great involvement of the Sheedo team, allowed us to refine our sensitivity to convey everything that the brand represents: a shared philosophy of life that goes beyond a piece of paper that becomes a plant.
Sheedo is today a brand that projects professionalism and consistency without neglecting what really makes it unique, its human, natural and respectful character with people and the planet.
