Sheedo
Information about Sheedo
APPROACH
Sheedo was born in 2015 from a smart, responsible idea designed to revolutionize the paper industry. A solid alliance with a master papermaker, a great deal of effort and the courage to want to change things came to fruition through the development of its most iconic product: a seed paper made from waste that could be planted after use. Since then, Sheedo has kept alive its commitment to democratizing a more sustainable lifestyle for everyone by diversifying its business.
CHALLENGE
New generations of consumers—more demanding, informed, and conscious than ever—expect more from the brands they engage with. Brands that become one more ally, that share their same concerns, and that are there to support them.
SOLUTION
Since its founding, Sheedo has taken on the challenge of reconnecting people with nature through products and services that make sustainability tangible in our everyday lives. It is a business that has grown steadily, expanding its business lines to better respond to the demands of its audiences, both B2B and B2C. It was at this point that we began working alongside them to create a distinctive verbal and visual narrative that would lend solidity to their corporate brand while giving each sub-brand specialization and uniqueness, in order to build lasting, specific emotional connections with all their targets.
To create a transversal brand expression that was also declinable to its sub-brands (Sheedo Studio, Sheedo Moments, Sheedo Life and Sheedo Papers), we chose to highlight those common edges that make up Sheedo's personality: craftsmanship, optimism and naturalness. A universe of messages and graphic resources that bring coherence to the corporate portfolio allowing business growth in each range of products and services.
The work process, with great involvement of the Sheedo team, allowed us to refine our sensitivity to convey everything that the brand represents: a shared philosophy of life that goes beyond a piece of paper that becomes a plant.
Sheedo is today a brand that projects professionalism and consistency without neglecting what really makes it unique, its human, natural and respectful character with people and the planet.
