Mahou Foundation
Information about Mahou Foundation
APPROACH
Mahou San Miguel has always been a company with a strong commitment to society, and its Foundation is the instrument used to channel it. With the goal of generating a positive impact on employees, its sector, and society, the Foundation works in various areas, ranging from training and employment to social action and volunteering.
CHALLENGE
Mahou San Miguel had spent years promoting professional, social, and environmental volunteering, among others. And for the first time, it was beginning to do so within the framework of its Foundation. The project sought to develop and enrich this new area for the Foundation, in line with its codes and values, as well as to create and design initiatives and materials that would boost engagement with volunteers and collaborators.
SOLUTION
A participatory, family-friendly, social, youth-oriented, sustainable program that leveraged its launch within the Foundation to boost its innovative character, bringing it closer to new audiences. A new phase expressed through the tagline ‘Impulsing the value of people’ that was complemented by various claims and core messages, some of which the organization had already been using.
An exciting stage
A coherent, enriched style, at the same time rigorous and friendly, in pieces designed to accompany and motivate the daily life of the people involved.
An exciting stage in which everyone participates with freedom and commitment, building in the same direction, the one that has always been part of Mahou San Miguel's will to contribute to a better world.
