Information on IEA
APPROACH
The Institute for Advanced Entrepreneurship is a Business School for Entrepreneurs founded and led by the experienced entrepreneur Juan Abelló. He is joined by more than 50 experts in the field of business as teachers and collaborators in the development of Masters and specialized courses for the creation and promotion of today's companies.
CHALLENGE
Juan Abelló and his team had the experience, the capacity and the vision to form a different Business School. Specializing in Intrapreneurship and Entrepreneurship in all its areas, sharing all the knowledge and tools needed for today's companies and the entrepreneurs of the future.
SOLUTION
We evolve the meaning of entrepreneurship from a risky idea to a safe and forward-looking one. A center capable of training, of influencing the student's future. Leading, innovative, solid, ethical, effective. Personalized mentoring, real internships and, in short, the network that the student needed to take a safe leap into entrepreneurship.
We developed a solid model capable of continually adapting to the emerging needs of the entrepreneur. A model that, lived today, would drive the future of students. A virtuous circle whereby today's experienced entrepreneurs and teachers would train tomorrow's leading entrepreneurs. From this vision, we defined a direct, aspirational and motivating motto for the student: influence your own destiny.
We project this new model through a brand focused on entrepreneurship, integrity, prestige and flexibility. A system that gives great importance to powerful messages and inspiring photographs, which are framed in a new way of doing things, the formula that anticipates the business fabric of a better future.
We designed an impressive, simple and flexible website, in line with the brand and what the model and the students needed to continue growing.
