Barreiro Group
Information on Barreiro Group
CHALLENGE
Recambios Barreiro, a reference in the commercialization and distribution of spare parts for industrial vehicles in the Iberian Peninsula, started its activity in 1947.
Today, the third generation of this company of Galician origin faces an expansion process that encompasses new markets throughout the country, consolidating its leadership.
SOLUTION
Baud accompanied Recambios Barreiro, today Grupo Barreiro, in this project aimed at strengthening its position in the market, making its innovation-oriented vision tangible and driving its transformation. A change that begins with the evolution of the business discourse, and culminates with the conceptualization and implementation of retail solutions for its branches.
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A solid and concise identity to support the consolidation and expansion of Grupo Barreiro.
We designed the concept of the Barreiro Group point of sale and planned its implementation in the 17 branches in Spain and Portugal.
