Scotta
Information about Scotta
APPROACH
Scotta es una marca de moda masculina nacida en Sevilla en 2014, con una presencia sólida en el mercado español y una expansión internacional en marcha. Scotta se distingue por su compromiso con la calidad y durabilidad de sus productos. En un sector competitivo, la marca busca evolucionar hacia un posicionamiento más emocional y lifestyle, manteniendo su esencia y autenticidad, lo que la ha convertido en un referente en el sector.
CHALLENGE
El principal desafío para Scotta ha sido evolucionar de una marca de productos a una marca lifestyle, fortaleciendo su identidad y conectando emocionalmente con un público más amplio y diverso. Además, se pretende trasladar la calidad presente en sus productos al resto de la marca, elevar su percepción hacia un nivel más premium para convertirse en una marca aspiracional. Esta transformación implica redefinir su experiencia de marca y ampliar su relevancia tanto a nivel nacional como internacional, sin perder la conexión genuina con sus clientes actuales y potenciales.
SOLUTION
Baud trabajó con Scotta para redefinir su estrategia de marca, posicionándola como una marca auténtica sin renunciar a la calidad, estilo y funcionalidad. A través de un entendimiento global redefinimos su estrategia, identidad visual y verbal, manteniendo sus ideales y principios para asegurar que su esencia perdure en el tiempo.
La colaboración continua garantiza la coherencia en todos los puntos de contacto y refuerza la autenticidad de Scotta.
The art of remaining authentic.
Scotta's visual identity reflects its commitment to quality, creativity and authenticity. It focuses on conveying an aspirational and emotive image, with character and consistency across all touch points. Every visual element of Scotta, from its designs to its communications, is carefully crafted to connect with the brand's reality and values. By choosing Scotta, you choose a way of understanding fashion and its processes, standing out for its transparency and honesty, and offering versatile and durable garments that inspire freedom and timeless style.
Because the only thing that truly liberates you is what does not impose on you.
"This renewal represents a new step for the brand and is backed by the model and the company's business strategy".
Carlos Serra, CEO & Founder - Scotta.
Results
Since the strategic redefinition carried out together with Baud, Scotta has consolidated its transformation into an authentic, coherent lifestyle brand with a much more aspirational value proposition.
The new brand strategy, identity and narrative have driven sustained growth and a qualitative leap in public perception.
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At 2023in the first full year after the rebranding, sales increased by 34 %exceeding 13 million euros.
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At 2024growth was maintained with an increase of 8 Additional %reaching 14 million euros and consolidating a +44 % of cumulative increase compared to the year prior to the change.
- The development of the visual and verbal identity has allowed us to build a brand that is more consistent, recognizable and aligned with its purpose, reinforcing the connection with a broader and younger audience.
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Commercial expansion has accelerated with the opening of new new points of sale in Spain and the entry into international markets with its new brand as a strategic lever.
Today Scotta projects a solid and coherent image, reflecting its authenticity and freedom.
A brand that is more mature, more emotional and more prepared to grow.