Yusty
Information about Yusty
APPROACH
With more than a hundred years of history, Yusty is a family-owned bespoke tailoring house, renowned for its craftsmanship and excellence in every detail. As the market evolves, Yusty seeks to modernize its identity and strengthen its positioning, keeping its legacy and prestige intact while adapting to its clients’ new demands.
CHALLENGE
The main challenge was to update Yusty’s brand strategy to reflect both its rich heritage and its contemporary approach. It was essential to convey the brand’s values in a way that would resonate with new generations without losing the essence that has defined Yusty for a century.
SOLUTION
Baud worked closely with Yusty to develop a comprehensive brand strategy that included updating its verbal identity and storytelling. An inspiring tagline was created, “Our Heritage. Your Heritage.”, which encapsulates Yusty’s essence, highlighting both its legacy and its current relevance.
Every stitch is a part of our history
We focus on the transmission of its legacy through generations, highlighting the expertise, passion and independence that characterize Yusty. This narrative strengthens the emotional connection with customers and reinforces the perception of Yusty as a brand that combines tradition and modernity.
Elegance is freedom
Yusty's legacy lives on and adapts to modern times, offering a bespoke tailoring experience that combines craftsmanship, excellence and a deep understanding of its customers.