Yusty
Information on Yusty
APPROACH
With over one hundred years of history, Yusty is a family owned and operated bespoke tailoring firm, renowned for its craftsmanship and excellence in every detail. As the market evolves, Yusty seeks to modernize its identity and reinforce its positioning, keeping its legacy and prestige intact while adapting to the new demands of its customers.
CHALLENGE
The main challenge was to update Yusty's brand strategy to reflect both its rich heritage and contemporary approach. It was essential to convey the brand's values in a way that resonated with new generations without losing the essence that has defined Yusty for a century.
SOLUTION
Baud worked closely with Yusty to develop a comprehensive brand strategy that included updating its verbal identity and storytelling. An inspirational tagline, "Our Heritage. Your Heritage.", which encapsulates the essence of Yusty, highlighting both its heritage and its relevance today.
Every stitch is a part of our history
We focus on the transmission of its legacy through generations, highlighting the expertise, passion and independence that characterize Yusty. This narrative strengthens the emotional connection with customers and reinforces the perception of Yusty as a brand that combines tradition and modernity.
Elegance is freedom
Yusty's legacy lives on and adapts to modern times, offering a bespoke tailoring experience that combines craftsmanship, excellence and a deep understanding of its customers.