The Winery of El Corte Inglés
Creating a reference winery
- Brand Definition
- Product Definition
We developed the New collection of the Bodega El Corte Inglés, a complex architectural project of the range of products resolved through Design and Illustration.
Product by product we define an extensive range that goes from wines and cavas to whiskeys and gins
The most complex part of the project was to unify and reposition all the products of the El Corte Inglés winery, in order to achieve better results on the shelf and build loyalty with younger customers
Glenbaron's Single Malt Scotch
An exclusive brand with character
10 YEARS SINGLE MALT
A WHISKEY FROM GLASGOW
During the development of "Glenbaron single malt 10" we worked with traditional elements from the world of Whiskey to reinforce its image of quality and Scottish artisan origin
The piece that fits within the code of your sector
We work in a line within the needs of its category, looking for differential and quality finishes to improve impulse sales
A puzzle of Denominations and Qualities
APPELLATION OF ORIGIN
Together with our illustrator Federico Yankelevich, the design team developed a system of illustrations that represent elements typical of each of the Spanish Denominations of Origin.
We use a system of colors applied in different ways to the label to rank the denominations of origin.
We create a visual code with hierarchies
With colors, positive, negative and the use of illustration, we were able to visually classify more than 30 Winery References, to facilitate an intuitive purchase for consumers