Redesign of the El Corte Ingles Wine Shop
We developed the new collection of the El Corte Inglés Wine Shop, resolving the complex product range architecture through design and illustration.
Product by product, we defined an extensive range that varies from wines and cavas to whiskies and gins.
The most complex part of the project was unifying and repositioning all the products of the El Corte Inglés Wine Shop to achieve better retail results and foster loyalty among younger customers.
Glenbaron's Single Malt ScotchAn exclusive brand with character.
A WHISKY FROM GLASGOW
While developing the "Glenbaron single malt 10" we worked with traditional elements from the world of whisky to reinforce its image of quality and highlight its artisanal Scottish origins.
Glenbaron's BourbonThe piece that speaks the language of its sector
We worked in line with the needs of its category, looking for distinguishing, quality touches to boost impulse purchases.
Wine CollectionA puzzle of various designations of origin and qualities.
DESIGNATIONS OF ORIGIN
The design team worked with our illustrator Federico Yankelevich to develop a system of illustrations representing elements associated with each of Spain's designations of origin.