Familia Gómez Moreno
Information about Familia Gómez Moreno
APPROACH
Quesos Gómez Moreno, now Familia Gómez Moreno, is a company with more than a century of history producing Manchego sheep’s milk cheese of the highest quality. At a time of growth in both the domestic and international markets, it identified the need to increase the perceived value of its product by drawing on its family roots and its commitment to quality.
CHALLENGE
The goal was to prepare this family business to make a qualitative leap that would allow it to compete with the great cheeses of this and other designations of origin, conveying all the expertise and care behind every piece.
SOLUTION
We understood the context, the commercial needs and the resources available to the company in order to turn its brand into its spokesperson. From its narrative to its Brand Architecture and product portfolio.
A development ready for the present and the future of a large family.
From selling excellent cheeses, to sharing an origin, a tradition, a surname, a truth.
A verbal and visual identity to reflect the authenticity and quality that Familia Gómez Moreno represents.
We identified the need for a coherent and flexible system that would define the role of each sub-brand and connect with the gourmet consumer and the aficionado.
For the most gourmet and foodie world. An award-winning cheese that shows the capacity for innovation, know-how and adaptability to trends and consumers. She craftsmanship behind each product and its Manchego origin are the keys to its creation.
A cheese designed to be enjoyed on a daily basis.Carea represents, from its name, the link with nature, with livestock and with the countryside.It is the legacy of this family as shepherds, the craftsmanship of the product and tradition. of Inheritance.
A cheese that is always a guarantee, the option that never fails you. In it and in its name, the know-how, the specialty, the origin of La Mancha are summarized, the tradition of a family and the elaboration process behind the product.
The truffle as the main ingredient, its texture and colors communicated at a glance. A cheese ready to be understood and to be enjoyed also outside our borders.
