Gómez Moreno Family
Information about Gómez Moreno Family
APPROACH
Quesos Gómez Moreno, hoy Familia Gómez Moreno, es una compañía con más de un siglo de historia en la elaboración de queso de oveja manchega de la más alta calidad que, en un momento de crecimiento en el mercado nacional e internacional, identificó la necesidad de aumentar el valor percibido de su producto recogiendo sus raíces familiares y su compromiso con la calidad.
CHALLENGE
Se trataba de preparar a esta empresa familiar para dar un salto cualitativo que le permitiera competir con los grandes quesos de esta y otras denominaciones de origen, siendo capaces de trasmitir todo el expertise y el cariño que había detrás de cada pieza.
SOLUTION
Comprendimos el contexto, las necesidades comerciales y los recursos con los que contaba la compañía para convertir su marca en su portavoz. Desde su narrativa, hasta su Arquitectura de Marcas y portfolio de productos.
A development ready for the present and the future of a large family.
From selling excellent cheeses, to sharing an origin, a tradition, a surname, a truth.
A verbal and visual identity to reflect the authenticity and quality that Familia Gómez Moreno represents.
We identified the need for a coherent and flexible system that would define the role of each sub-brand and connect with the gourmet consumer and the aficionado.
For the most gourmet and foodie world. An award-winning cheese that shows the capacity for innovation, know-how and adaptability to trends and consumers. She craftsmanship behind each product and its Manchego origin are the keys to its creation.
A cheese designed to be enjoyed on a daily basis.Carea represents, from its name, the link with nature, with livestock and with the countryside.It is the legacy of this family as shepherds, the craftsmanship of the product and tradition. of Inheritance.
A cheese that is always a guarantee, the option that never fails you. In it and in its name, the know-how, the specialty, the origin of La Mancha are summarized, the tradition of a family and the elaboration process behind the product.
The truffle as the main ingredient, its texture and colors communicated at a glance. A cheese ready to be understood and to be enjoyed also outside our borders.
