A phenomenon of nature

In an area of ​​the Pyrenees, a special salt. Natural, pure, of great quality. And our challenge was to build a brand that would push it beyond the premium or eco segment, to reach mass consumption. We connect with the consumer's desire to improve their quality of life, proposing an essential product in their daily diet, healthier, natural, handmade and of the highest quality. A real brand built from commitment, purity, excellence and universality.

For the creation of the name we are based on the concept of salt as a universal good of very ancient origin. A spring 200 million years ago, which evokes us to remote, distant times. Our salt flats, a tradition that has passed from generation to generation and that we continue to work as our ancestors did. An artisan production, which respects the traditional way of obtaining salt in an authentic and natural way. As has always been and will be done.

Ancestral is a brand with much to tell that deserved the creation of a symbol capable of telling the story of how nature makes the process possible through the union of its four elements: sun, water, wind and earth.

Regarding the logo, we were inspired by the manual work that is also behind the process of making the product. Thus, the wordmark imitates the typefaces created by chisel, in times when it was written on the rock itself, before the existence of paper.

The result, a brand capable of living in an imaginary of mass consumption, standing out above it and projecting its premium and natural character, without anchoring itself to any of them.

For the development of the packaging we created a range where the elements of nature are reflected in different textures, with a clean and direct design in which the quality of the product stands out, but also groundbreaking, projecting its difference towards the consumer and standing out in the linear. Each reference has a different texture that also helps to enhance the difference of each one: traditional salt, in flower, with pepper, an innovative liquid salt and a pure flake salt. A packaging like its content: of extreme quality.

An emotional brand, with a name and a sophisticated and natural identity, which at the same time values ​​all its benefits such as origin, tradition, purity, health, taste ... for everyone. Because everyone should have something so good in their homes and on their plates.