Fresco Dog Foods
Fresco is a German brand of dog food that bets for the naturalness, honesty and high quality of its ingredients. A brand that really cares about animals and always seeks to offer an excellent product.
The project began with the creation of a strategy that reflected the brand's values and positioning, which was subsequently translated into a verbal identity y visual and in a powerful packagingThe most important element for this product brand.
The Fresco universe
The visual universe created for Fresco evokes the brand's gastronomic quality and positions it in a prominent position within its category in its main markets: the United States and Germany.
The identity is simple and attractive and evokes tradition, honesty and quality. The beveled bezel that highlights the wordmark gives it notoriety and presence.
An identity to grow
A color palette based on the different animals, which transmits naturalness and vitality, supporting the neutral colors of the logo and facilitating product segmentation.
A selection of basic typefaces chosen for their legibility and ease of application in any language, combined with a more expressive script typeface.
The main point of contact
We created a packaging capable of attracting the demanding consumer of premium pet food, which reflects the product's attributes such as quality, health, wellness, origin or ethics and conveys the brand's values in a fresh and surprising way.
A unique product and packaging
For the top range of products, we opted for a packaging that reinforces naturalness thanks to illustrations with great detail that transmit quality, honesty and care.
