Super premium dog food

Fresco is a German brand of dog food that is committed to the naturalness, honesty and the highest quality of its ingredients. A brand that really cares about animals and always seeks to offer an excellent product.

The project started with the creation of a strategy that reflected the values ​​and positioning of the brand and that, later, resulted in a verbal identity y visual and in a powerful the packaging, most important element for this product brand.

The visual universe created for Fresco evokes the gastronomic quality of the brand and positions it in a prominent position within its category in its main markets: the United States and Germany.

The identity is simple and attractive and evokes tradition, honesty and quality. The bevel that highlights the wordmark gives it visibility and presence.

A color palette based on the different animals, which conveys naturalness and vitality supporting the neutral colors of the logo and facilitating product segmentation.

A selection of basic fonts chosen for their readability and ease of application in any language that are combined with a more expressive script font.

A simple and close iconography thanks to its simple and rounded shapes.

And some illustrations with a watercolor finish, made ad hoc for the brand, which are very elegant and reinforce the idea of ​​care that Fresco puts into its products.

A packaging was created capable of attracting the demanding consumer of premium pet food, which collects the attributes of the product such as quality, health, well-being, origin or ethics and transfers the values ​​of the brand in a fresh and surprising way.