Fresco

EXTRAORDINARY EVERY DAY

Fresco is a German dog food brand committed to using natural, honest, high-quality ingredients. A brand that truly cares about animals, always seeking to offer an excellent product.

The project was launched with a strategy reflecting the values and positioning of the brand which, subsequently, was translated into a verbal and visual identity using powerful packaging— the most important element for this brand’s product.

The Fresco Universe

CREATING A UNIQUE BRAND

The visual universe created for Fresco evokes the brand’s high-quality cuisine, with its position standing out within its category in the main markets where it’s found: The Unites States and Germany.

The identity is simple yet attractive, evoking tradition, honesty and quality. The bevel highlighting the wordmark gives it emphasis and a strong presence.

An identity to grow

ELEMENTS FOR CREATING A UNIFORM AND DISTINGUISHED BRAND

A colour palette based on different animals, representing naturalness and vitality, complementing the logo’s neutral colours and facilitating product segmentation.

A selection of basic typefaces chosen for their readability and ease of application in any language combined with a more expressive script typeface.

Fresco Manual

Clear, relatable iconography thanks to the simple, rounded shapes.

And illustrations with a watercolour finish, made ad hoc for the brand; theyre very elegant and reinforce the idea that Fresco puts a lot of care into its products.

Iconografía

Fresco Iconos

Packaging

The main point of contact.

We created packaging that can attract the most demanding premium pet food consumers. It portrays the product’s attributes, such as quality, health, well-being, origin and ethics, translating these values in a fresh, surprising way.

An honest product, honest packaging.

FILLETS, THE STAR PRODUCT MADE FROM DEHYDRATED MEAT

The packaging encompasses this quality in a clear, appealing way, while the range of colours gives freshness and helps in the purchase decision, together with the iconography.

Fresco Dog Foods Beef

A unique product and packaging

MORE VEGETABLES, MORE NATURAL, EVEN MORE PREMIUM

For the product’s premium range, we went with packaging that reinforces its naturalness, using highly-detailed illustrations evoking quality, honesty and care.

Super Food For Dogs
Fresco Dog Foods Beef
Fresco Dog Foods Beef
Fresco Dog Foods Beef
Fresco Dog Foods Beef
 

Interested?

Contact our Account Manager

Carlos Rodriguez

And we'll call you