Murmui
Information on Murmui
APPROACH
Vocation, passion and the pleasure of dedicating oneself to what one desires is what guides the development of many brands. In the case of MurmuiThe internal commitment to create a brand that reflects his unique way of understanding life is what has driven the creation of his company and is, above all, what has guided the project of the integral definition of his brand.
CHALLENGE
Murmui was born as a different brand. For its quality, for its Mallorcan origins, for its search for innovation while respecting tradition. For this reason, the strategic development began by creating its own category that represented that unique way of elaborating and caring for its product, as no one else does: Gelato Mediterráneo.
SOLUTION
Above its Mediterranean Gelato, there are people and that vocation to create for them small moments of happiness that become great memories through its brand. Murmui is an experiential brand that is lived and enjoyed to the rhythm of the Mediterranean, moment by moment and Gelato by Gelato.
Murmui represents the good life. That Mediterranean essence that urges you to savor every moment with all your senses. The creation of its name is inspired by the murmur of the sea as part of that unique memory that is never forgotten.
A brand with a Mediterranean essence
This sensory atmosphere has also been declined through a tone of voice that accompanies and identifies each brand message. The authenticity of the Mediterranean and that uniqueness in the product and also in the experience have been brought to life through the integral development of the visual identity of the brand.
Experiences that stay with you forever
