Wine label design
The label is the first thing that is drunk.
At Baud we have spent over twenty years designing wine labels: from large wineries to boutique references. We design the label as the piece where the brand becomes visible on the shelf and at the table, with brand, category, and production criteria. We work with wineries such as Figuero, Tío Pepe, Azpilicueta, and the wineries of El Corte Inglés and DIA.
What we design when we design a label
A wine label is not an isolated piece: it is a system that has to work on the shelf, on a restaurant wine list, in a product photo, and on the bottling line. We design all its planes at once.
Front label
The face of the bottle: hierarchy, brand, vintage, and appellation in their place.
Back label
The mandatory resolved with judgment: legal, traceability, and winery narrative.
Capsule and accessories
Capsule, collar, and tamper-evident seal as part of the same visual system.
Gamut system
A code that sorts from entry-level to high-end reference.
Paper and finishes
Coated papers, laid papers, embossings, stampings, and inks you can touch.
Final art
Dies, color profiles, and press proofs up to the print run.
On the shelf, the label is the only conversation the winery can have with someone who doesn't know it yet.
Wine label design, from the winery to the printer
We start by understanding the winery, the designation of origin, and the place each reference occupies in its category. From there comes the concept, and from the concept the label: typography, illustration, materials, and finishes. We close the project with the print shop, because in a label, the paper and the die-cut matter just as much as the design. It is the same criterion with which we approach any project of packaging design, applied to a category that has its own rules.
Winery and category
History of the house, denomination, jurisdiction, and sales channel.
Concept
The idea behind the label and the difference on the shelf.
Design
Typography, illustration, color, and materials, with the range in mind.
Production
Final artwork, print proofs and press run control.
We redesigned the Figuero labels in Ribera del Duero and organized their portfolio: a system that distinguishes each wine while recognizing them as a family, from entry-level Figuero to Tinus and the single vineyards. The label has moved into the premium league that the winery already deserved.
Wine labels we have designed
Optimize an icon
A historic label, more legible and hierarchical, without losing its visual richness.
Capsules and system
A flexible system that organizes the whole family from the capsule.
Our label design for Lazarus Wine received the Laus Award in 2008: a braille relief on paper that turns the label into something read with the fingers. Years later we designed the complete labels of La Bodega de DIA, a mass-market portfolio with dozens of references. The two extremes of the same discipline.
Shall we design your winery's label?
Frequently asked questions about wine label design
What does a wine label design project include?
Usually the front label, the back label, the capsule and accessories, the system that organizes the range, and the final artwork for printing. Depending on the assignment, the original illustration, product photography, and print run support are added.
Do you design the full range of a winery or just a single reference?
Both things. When the winery has multiple references, the usual practice is to define a system of product range that distinguishes each wine and at the same time recognizes them as a family. It is what we did in Figuero, Azpilicueta and the wineries of El Corte Inglés and DIA.
How much does it cost to design a wine label?
The investment depends on the scope: number of SKUs, whether there is original illustration, if the bottle structure is also redesigned, and what level of production support is needed. A single SKU and a portfolio of thirty wines are different projects; we will give you an estimate as soon as we understand the brief.
Do you also work with the glass and the shape of the bottle?
Yes. When the project calls for it, we tackle the structural design of the container along with the label: bottle shape, glass, screen printing, and opening experience.
How long does label design take?
A single-item project is completed in a few weeks. A full range, with legal label verification, paper and finish testing, and coordination with the print shop, usually takes several months. The winery's bottling schedule dictates the timeline.