Pontiana
Information about Pontiana
APPROACH
Pontiana is born as the largest thalasso of southern Europe, a space for comprehensive well-being inspired by the transformative power of the Mediterranean Sea. More than a tourist destination or a health center, Pontiana is a concept of profound renewal, where the sea acts as origin, guide, and destination. A place capable of restoring each person's best self, combining health, pleasure, beauty, and connection in a Mediterranean setting designed for all the senses.
CHALLENGE
Pontiana was born as a strategic transformation within the former Marina d'Or, a destination with inherited perceptions associated with a seasonal and mass tourism model.
With the arrival of Magic Group, the challenge was clear: to break away from that image and build a new benchmark in the Mediterranean, elevating the offering toward the premium segment.
Pontiana was supposed to be the group's leap into experiential luxury and, at the same time, a lever to deseasonalize the destination, relying on the Thalasso as a year-round active wellness experience. A complete repositioning: from a summer spot to a Mediterranean sanctuary of calm, health, and renewal.
SOLUTION
Baud worked with Pontiana on the comprehensive creation of its brand, from defining the new name to conceptualizing the experience. Starting from a core idea—the transformative power of the sea—we developed a clear strategy, a solid visual identity, and a brand universe that translates the Mediterranean into sensations, atmospheres, and personalized journeys.
The project covers all touchpoints: from storytelling and graphic architecture to experience direction, interior design, and signage. Pontiana now offers a complete experience that proposes a new way of understanding well-being, both physically and emotionally, and translates it consistently to every corner of the space.
A strategy built on the strength of the sea
Pontiana's brand strategy is articulated around a clear idea: the sea as the source of wellness. An approach that transcends the therapeutic to build an emotional, transformative and Mediterranean experience.
The brand is positioned as a space for personal renewal, where science, culture, pleasure and nature coexist harmoniously. This strategic territory allows Pontiana to distance itself from the traditional clinical imaginary of the thalasso and to propose a more contemporary, aspirational and sensory experience.
This is also the origin of its name: Pontiana, A new word that evokes abundance, beauty and depth, and connects with the legacy of the Mediterranean without resorting to literal references. A brand that sounds like a place, a destination and a promise.
We have accompanied Pontiana in the definition and direction of a global experience, with attention to every detail. A coherent journey that connects identity, space and sensations. From the conceptualization of the different moments of the user to the choice of materials, atmospheres, messages and flows, each decision responds to a common vision: to offer a deep, accessible and transforming well-being. An experience to be remembered.
The sea as origin, path and destination
Pontiana has established itself as a unique brand within the sector, thanks to a clear, differential proposal that is deeply connected to its environment. The strategic and creative work carried out has positioned the project as a new benchmark, capable of inspiring from experience, attracting diverse audiences and redefining the codes of contemporary thalasso.
