Pontiana
Information on Pontiana
APPROACH
Pontiana is born as the largest thalasso of southern Europe, a space for holistic wellness inspired by the transforming power of the Mediterranean Sea. More than a tourist destination or a health center, Pontiana is a concept of deep renewal, where the sea acts as origin, guide and destination. A place capable of giving back to each person their best version, combining health, pleasure, beauty and connection in a Mediterranean environment designed for all the senses.
CHALLENGE
Pontiana was born as a strategic transformation within the old Marina d'Or, a destination with inherited perceptions associated with a seasonal and massive tourism model.
With the arrival of Magic Group, the challenge was clear: to break with that imaginary and build a new benchmark in the Mediterranean, raising the proposal to the premium segment.
Pontiana was to be the group's leap into experiential luxury and, at the same time, a lever to deseasonalize the destination, relying on Thalasso as a year-round active wellness experience. A complete repositioning: from a summer resort to a Mediterranean haven of calm, health and renewal.
SOLUTION
Baud worked with Pontiana in the integral creation of its brand, from the definition of the new name to the conceptualization of the experience. From a central idea, the transformative power of the sea, we developed a clear strategy, a solid visual identity and a brand universe that translates the Mediterranean into sensations, atmospheres and personalized tours.
The project covers all points of contact: from storytelling and graphic architecture to experience management, interior design and signage. Pontiana now offers a complete experience, which proposes a new way of understanding wellness, from the physical and emotional, and transfers it coherently to every corner of the space.
A strategy built on the strength of the sea
Pontiana's brand strategy is articulated around a clear idea: the sea as the source of wellness. An approach that transcends the therapeutic to build an emotional, transformative and Mediterranean experience.
The brand is positioned as a space for personal renewal, where science, culture, pleasure and nature coexist harmoniously. This strategic territory allows Pontiana to distance itself from the traditional clinical imaginary of the thalasso and to propose a more contemporary, aspirational and sensory experience.
This is also the origin of its name: Pontiana, A new word that evokes abundance, beauty and depth, and connects with the legacy of the Mediterranean without resorting to literal references. A brand that sounds like a place, a destination and a promise.
We have accompanied Pontiana in the definition and direction of a global experience, with attention to every detail. A coherent journey that connects identity, space and sensations. From the conceptualization of the different moments of the user to the choice of materials, atmospheres, messages and flows, each decision responds to a common vision: to offer a deep, accessible and transforming well-being. An experience to be remembered.
The sea as origin, path and destination
Pontiana has established itself as a unique brand within the sector, thanks to a clear, differential proposal that is deeply connected to its environment. The strategic and creative work carried out has positioned the project as a new benchmark, capable of inspiring from experience, attracting diverse audiences and redefining the codes of contemporary thalasso.
