Mercado Madriles
Information about Mercado Madriles
APPROACH
Mercado Madriles is born as a new gastronomic proposal within the VP Sognio universe, conceived to represent a more real, open, and contemporary vision of Madrid. In a city with a great tradition of iconic markets, but still with room for more complete, curated, and aspirational experiences, the project is framed as a space where gastronomy, design, and socialization coexist naturally.
More than a typical market, Mercado Madriles is built as a meeting point for those who understand Madrid from its diversity. A place that brings together the best of here and from abroad, and translates it into a vibrant, welcoming experience full of nuances.
CHALLENGE
The main challenge consisted of building a brand capable of differentiating itself within a very active category, marked by historical benchmarks, street food proposals, and gourmet spaces. It was necessary to find a unique territory that connected with Madrid's current gastronomic reality, moving away from a traditional and stereotyped vision of the city.
Furthermore, the brand had to express a clear idea: Madrid is not reduced to a few gastronomic icons, but rather thrives on blending, curiosity, and the ability to welcome flavors, people, and moments. The challenge was to translate this vision into a brand with its own identity, a recognizable naming, and a narrative capable of turning the market into an experience broader than mere dining.
SOLUTION
Baud developed a brand strategy that positions Mercado Madriles as the Madrid market that experiences the reality of Madrid. A proposition that starts from a clear promise—enjoying all the flavors of Madrid—and is structured around three pillars: Madrid energy, sensory paradise, and welcoming closeness.
On this basis, a proprietary brand idea was built, Tasting moments, which understands space not only as a place to eat but as a stage for experiencing, sharing time, and discovering new flavors. The naming Mercado Madriles reinforces this vision by combining local authenticity with an open, contemporary sound, projecting a gastronomic space that celebrates today’s Madrid: diverse, social, free-spirited, and fun-loving.
Enjoy all the flavors of Madrid
The Mercado Madriles experience is conceived as a celebration of the city's gastronomic and social diversity. It's a space where food is the starting point, but what's truly important is the atmosphere that is generated around it. Flavors, conversations, encounters, and discoveries combine to create a vibrant, dynamic, and profoundly Madrilian place.
The brand universe revolves around the energy of the city: open, welcoming, and always on the move. From the gastronomic selection to the atmosphere of the space, everything is designed to reflect a contemporary Madrid, where tradition and modernity, local and international coexist. A market that not only offers food but a social and sensory experience that invites you to enjoy, share, and return.
A name that celebrates Madrid's diversity.
Naming Mercado Madriles It stems from a clear idea: Madrid is not just one city, but many. A place where cultures, flavors, accents, and ways of life coexist and intertwine to build a unique identity. The plural is not accidental. Madriles represents that diversity that defines the city and that is experienced every day in its streets, bars, and markets.
The name combines authenticity and local character with an open and contemporary sound. Mercado connects with the city's gastronomic and social tradition, while Madriles broadens the perspective to a plural, dynamic, and ever-moving Madrid. A name that expresses, from its essence, the spirit of the place: a space to discover, share, and enjoy all the flavors of Madrid.
Mercado Madriles is born as a new way to experience Madrid. A space that celebrates its diversity, its energy, and its infinite capacity to bring people together around the table. A place where every encounter, every flavor, and every moment are part of an experience that reflects the best of the city: open, vibrant, and always ready to be enjoyed.
