Juana la Loca
Redesigning the gastronomic avant-garde
- Brand Definition
Juana la loca
KITCHEN WITH CHARACTER
Juana La Loca has been, for years, one of the most groundbreaking gastronomic proposals in the traditional neighborhood of La Latina.
A pintxo bar in which quality and avant-garde go hand in hand and that needed a new image that would convey its position as a benchmark in the restoration of the capital.
Art, gastronomy and madness
THE RECIPE TO HIGHLIGHT
Juana La Loca needed a more leading, current and competitive brand that was at the level of restoration quality and consolidated the project as a unique, well-known and ready to grow proposal.
AN ALMOST SENSORY RESULT
Based on the name of the restaurant, we were inspired by the famous Rorschach tests, universal visual expression of art and creative explosion, and we built an identity that reflects the character and vision of the company, its quality and its position against the competition.
One concept, multiple applications
THE IMPORTANCE OF TYPOGRAPHY
We make typography a fundamental element of the brand that helps us create identity down to the smallest detail.
Finishes as unique as the brand
High-quality photographs, innovative materials and avant-garde decoration
The brand, beyond the logo
APPLYING THE WEB STYLE TO THE APRON
We work on a visual identity based on symmetry and stains, so identifiable from the Rorschach tests; a typesetting that functions as an illustrative style and an elegant and groundbreaking color range make this brand unconventional and appealing.