New e-commerce makes Scalpers an international brand
A BRAND IN THE GROWTH
It began as the dream of some friends who were selling ties to executives. Since 2007 Scalpers has been an unstoppable brand. Currently it counts with more than 200 reail stores and well known collection of suits, sportswear and accessories for a modern and cosmopolitan man.
In 2015 the brand wanted to continue the growth and expansion in new markets, for that objetive they needed a new website to match its strategy, to help them enter new markets.
ANALYZING THE NEEDS
The first step of the process was an analytic phase to determine the behavior of users. With this data we were ready to establish a new digital brand strategy. The new strategy would define the new characteristics of the website as well as the hierarchy of content, information architecture, purchasing process, etc.
A costumer focused website
The main premise of the navigation architecture of the web was to recreate the experience of physical buying to the online store, creating more brand engagement and increasing the purchase of products in a easy and intuitive way. For this reason we built "Get the look" page which allows the users easily buy complete outfits, or suggested products.
A website that brings together the best shopping experience: - Detailed menu of the different sections of the store online - Search box always on top - Suggested products and cross-selling - Shopping Cart funnel in two clicks - Visual optimized content
From brick and mortar retail to online store
For the store we designed a modular system that helps to maintain a consistent layout, regardless of the number of products we're showing.
Short video clips alternate with the images in the product list placing value on the product.
The product page of each product show the detailed information of the garment and its purchase through an iconographic system created ad hoc for the brand.
A very visual product page enables fast purchasing decisions and cross-selling without leaving the screen.
One web, many devices
We built a website that carries Scalpers any corner and to any device, making the web experience is as rich as in stores.