Beenfo
Information about Beenfo
APPROACH
Beenfo enables organizations and individuals to communicate directly, efficiently and securely. It was born from the vision of an entrepreneur and his collaborators to centralize this growing need in a single proposition that strips away all artifice and lets users keep only the information that matters to them.
CHALLENGE
Building the reality of a business from scratch requires prior research and painstaking work alongside the client, to ensure their idea and vision materialize into something relevant with real chances of success in an environment as competitive as instant messaging. It was a great idea that we had to turn into an even better product.
SOLUTION
We delivered a complete project, from analysis to strategy, naming, identity, product design and the production of the brand’s explainer video. A company that is direct, available, global, honest and purpose-driven. A brand that stands for a great truth: the value of communication is information. And it does so through a cross-cutting model that connects coherently and relevantly with audiences at every touchpoint.
Creating from a vision
Beenfo is a direct, simple, global and storytelling name. After all, the information conveyed by the bee is equally direct and easy to understand, without artifice. The bee dances in a figure eight to show the others where to find food. And this is the beautiful language that the new company would capitalize on.
The identity, closely linked to the name and the bee, gives life to the brand with resources to tell the infinite advantages in a simple way. An identity that, from its recognizable symbol and strong color, opens up to embrace the people and the messages they want to communicate.
Making business happen
Beenfo has its app as the central point of the business and it is the fundamental contact with its audiences, since it is there where the original idea is developed. Organizations and individuals have profiles and connect in a direct and relevant way in an intuitive, friendly and safe environment.
Always keeping in mind the strategic keys of the project, its users and the market, we started the ideation phase of the product. We launched a beta that after a process of iteration has become a consolidated product that, due to its own characteristics, we will continue to update and adapt constantly.
