Enagas Emprende
Promoting Intrapreneurship
An entrepreneurship project for an IBEX 35 company
- Brand Definition
Enagás Emprende is a platform launched in 2015 that channels and develops startups and spin-offs arising in-company.
Enagás trusted Baud for the creation of its new brand in this important internal company project.
Visualizing progress
AN INSPIRING LOGO
Enagás Emprende is characterized by being a dynamic and innovative project, values that we reflect in a logo that, thanks to the wake of the initial, transmits movement and evolution.
A POWERFUL CHROMATIC RANGE
Together with the isotype, the color palette builds a modern, solid and differentiated identity for the new brand that, however, respects the codes of the Enagas matrix.
A careful selection of fonts
ELEGANCE AND CLOSENESS
Two typeface families were chosen that responded to the different communication needs of the brand. One more friendly and rounded and another more serious and corporate.
An image for intrapreneurship
For the creation of the visual universe of the brand we are inspired by digital forms derived from our isotype that help us to build a solid image that transmits innovation and confidence.
Simplifying information
AN ATTRACTIVE AND CLEAR ILLUSTRATIVE CODE
INFOGRAPHIES
In addition, a simple and direct illustrative style was created that helps convey the content and that is framed in the visual code of entrepreneurship and startups.
