Buny
Information about Buny
APPROACH
Almost overnight, the city filled up with shared electric mobility options. Countless brands with little differentiation in their product, their business model, or their image. What was needed was a brand born with lessons already learned, different, able to connect with users’ personalities.
CHALLENGE
Buny is the scooter for people who break the mold, who don’t go with the flow. The people-centered brand, for city dwellers, those who live and feel the asphalt. A brand for those who want to be part of a better city. Committed to the city, but also to its citizens.
Created for those who love the city and who believe, as it does, that the city should belong to the people who live in it. So they can enjoy the streets without the intrusion of traffic, breathe less polluted air and move around freely.
To encourage them to reclaim their space.
SOLUTION
We created a committed, rebellious and effective brand with an identity that projected its style through its various elements. A sophisticated logo with personality, a photographic tone with the elegance and attitude of black and white, urban graphics and a rebellious interplay of overlapping photographs and textures. The bold, fresh typography and the black-and-white color palette with a distinctive fluorescent accent complete a lifestyle universe designed for the uniqueness of each individual.
The asphalt, the sidewalks, the parks, the squares: the city belongs to its citizens.
We brought the brand to life through its main products: scooter and app. We designed an urban scooter together with the manufacturer, integrating in it all the necessary technology to guarantee the minimalist but sophisticated experience we were looking for. We designed and developed an intuitive and elegant app that completed the circle of the overall experience.
A new form of mobility that makes it easy for you to do it your way.
