Valquer
Information about Valquer
APPROACH
Laboratorios Valquer, a family business founded in 1975, has been providing high-quality hair and skin care products for decades. In a constantly evolving market with growing environmental concerns, Valquer sought to revitalize its brand, develop a range of sustainable products, and expand to reach new customers.
CHALLENGE
The main challenge was to evolve Valquer while preserving its essence and highlighting its commitment to sustainability and innovation. It was also necessary to develop a new range of sustainable products and create an appealing, easy-to-use DTC shopping experience for customers.
SOLUTION
Baud has worked with Laboratorios Valquer on a comprehensive rebranding process, using the Organic Brands® methodology.
Together with management and ownership, we defined the vision and purpose, and then shaped a strong brand culture and a relevant experience through its innovative products and its online sales channel.
A new visual identity by creating a modern logo and a brand universe that conveyed its commitment to sustainability and innovation.
A consistent and authentic tone of voice that connected with its audiences and conveyed the essence of the brand.
Strengthening of brand identity and increased market recognition
Development of a new range of sustainable products, using ecological packaging and environmentally friendly formulas. This range of products reinforces Valquer's commitment to sustainability.
The new digital platform allows customers to explore and purchase products intuitively, including the new range of sustainable products.
This comprehensive project has improved the customer experience and expanded the brand's reach to new audiences.