Valquer
Information on Valquer
APPROACH
Laboratorios Valquer, a family-owned company founded in 1975, has been providing high quality hair and skin care products for decades. In a constantly evolving market and with growing environmental concerns, Valquer was looking to revitalize its brand, develop a sustainable product range and expand to reach new customers.
CHALLENGE
The main challenge was to evolve Valquer while maintaining its essence and highlighting its commitment to sustainability and innovation. In addition, it was necessary to develop a new range of sustainable products and create an attractive and user-friendly DTC shopping experience for customers.
SOLUTION
Baud has worked together with Laboratorios Valquer in a comprehensive rebranding process, using the Organic Brands® methodology.
The vision and purpose were defined together with management and ownership, to subsequently define a strong brand culture and a relevant experience through its innovative products and online sales channel.
A new visual identity by creating a modern logo and a brand universe that conveyed its commitment to sustainability and innovation.
A consistent and authentic tone of voice that connected with its audiences and conveyed the essence of the brand.
Strengthening of brand identity and increased market recognition
Development of a new range of sustainable products, using ecological packaging and environmentally friendly formulas. This range of products reinforces Valquer's commitment to sustainability.
The new digital platform allows customers to explore and purchase products intuitively, including the new range of sustainable products.
This comprehensive project has improved the customer experience and expanded the brand's reach to new audiences.