Accompany the change and expansion of a leading family company
- Brand Communications & Marketing
- Brand Definition
The trajectory, good work and commitment have led PyD, a family company dedicated to the creation, development, distribution and marketing of selective perfumery, to become one of the 10 most relevant Spanish companies in the market. national and international in this sector.
A history of successes shared with its clients and growth, which has constantly transformed the company and its services to adapt it to new needs and objectives.
In a scenario of international consolidation and faced with the challenge of generational change, the company needed to resize itself as a leader, attract and retain talent, build a unified discourse and collect its own way of doing things that has been validated over the years in a sector. BtB in which big brands look for partners capable of increasing their value and accompanying them along the way.
We resize the current and future potential of PyD without abandoning its vision as a company committed and close to people, revitalizing its brand, finding its difference in the market. All of this materialized in an implementation that connects the company and the new strategic discourse with its audiences.