Perfumes y Diseño
Information about Perfumes y Diseño
APPROACH
Its track record, expertise, and commitment have led PyD—a family-founded company dedicated to the creation, development, distribution, and marketing of selective perfumery—to become one of the 10 most relevant Spanish companies in this sector in both the domestic and international markets.
A history of successes shared with its clients and of growth, which has constantly transformed the company and its services to adapt them to new needs and objectives.
CHALLENGE
Amid international consolidation and facing the challenge of generational succession, the company needed to reassert its scale as a leader, attract and retain talent, build a unified narrative, and capture a way of doing things that is its own and has been proven over the years in a B2B sector where major brands look for partners capable of increasing their value and supporting them along the way.
SOLUTION
We rescaled PyD’s current and future potential without abandoning its vision as a committed company close to people, revitalizing its brand and finding its point of difference in the market. All of this was brought to life through an implementation that connects the company and its new strategic narrative with its audiences.
Know and understand first. Connect later
Through immersion sessions, workshops and interviews, we identify key trends and insights for the redefinition of the discourse, connecting the reality of the company with the needs of the market.
In order to find its essence and its difference, we turn expertise into adaptation and 360º solutions, and commitment into proximity, specialization and support. All this under a great strategic idea, the predisposition to accept challenges. A character that defines the relationship with its audiences and internal culture.
An evolution that represents the essence of the company
We define a verbal and visual expression capable of reflecting all this specialization, proactivity and non-conformism.
The verbal guidelines unify the Tone of Voice to convey the difference of a familiar and close company, but also expert, demanding and oriented towards the selective market.
The visual universe accompanies the evolution from service provider to partner of major perfume brands.
Flexibility, detail, movement
The strategic work involved a redefinition of the way PyD presents itself to the world and relates to its stakeholders, reinforcing its role as an expert in selective perfumery and partner of its customers.
