Perfumes and Design
Information on Perfumes and Design
APPROACH
The trajectory, good work and commitment have led PyD, a family company dedicated to the creation, development, distribution and marketing of selective perfumery, to become one of the 10 most important Spanish companies in the national and international market in this sector.
A history of success shared with its customers and of growth, which has constantly transformed the company and its services to adapt to new needs and objectives.
CHALLENGE
In a scenario of international consolidation and facing the challenge of generational change, the company needed to resize itself as a leader, attract and retain talent, build a unified discourse and gather its own way of doing things, validated over the years in a BtB sector in which large brands are looking for partners capable of increasing their value and accompanying them along the way.
SOLUTION
We resized PyD's current and future potential without abandoning its vision as a company committed and close to people, revitalizing its brand, finding its difference in the market. All this materialized in an implementation that connects the company and the new strategic discourse with its audiences.
Know and understand first. Connect later
Through immersion sessions, workshops and interviews, we identify key trends and insights for the redefinition of the discourse, connecting the reality of the company with the needs of the market.
In order to find its essence and its difference, we turn expertise into adaptation and 360º solutions, and commitment into proximity, specialization and support. All this under a great strategic idea, the predisposition to accept challenges. A character that defines the relationship with its audiences and internal culture.
An evolution that represents the essence of the company
We define a verbal and visual expression capable of reflecting all this specialization, proactivity and non-conformism.
The verbal guidelines unify the Tone of Voice to convey the difference of a familiar and close company, but also expert, demanding and oriented towards the selective market.
The visual universe accompanies the evolution from service provider to partner of major perfume brands.
Flexibility, detail, movement
The strategic work involved a redefinition of the way PyD presents itself to the world and relates to its stakeholders, reinforcing its role as an expert in selective perfumery and partner of its customers.
