Mr.Boho

Information about Mr.Boho

APPROACH

Mr. Boho was born in 2012 as the result of the creative and entrepreneurial drive of four friends: Daniel, Diego, Eduardo, and José. What was initially conceived as a small, limited project is today an example of growth and resilience for all fashion brands and start-ups in the Spanish market.

CHALLENGE

On the one hand, a new positioning based on the attitudes of the users who wear it; a brand experience based on efficiency, customer service and intermediaries; a powerful identity that speaks to what the brand is like; colors that consumers can recognize; meaningful art direction for the campaign photography and neutral, simple product photography that enhances the item for sale; and a typeface with a voice of its own.

The main challenge we faced consisted of absorbing the previous identity, leaving it devoid of superfluous elements and at the same time trying to unify it again so that it would be evident that the MR. BOHO brand was ready for a new stage with higher aspirations.

An attitude towards life.

"In the photographic section our proposal is based on portraying a certain generation giving importance to their attitude above their environment, profession, lifestyle... We seek to associate the brand with an attitude towards life beyond a style." Philippe Milton

This same process was carried out through the use of colors that transmit refreshing, summery and jovial sensations. The result is a very powerful photographic campaign with high acceptance and a great engagement of the target audience.