MyAlma
Information about MyAlma
APPROACH
Society is changing and, with it, women. We live in an era of female empowerment in which every woman is more aware than ever of what she needs, what she prefers, and what she likes. Women today demand more because they are not willing to settle for less than the best for themselves.
It is in this context that MyALMA, a brand that has embraced these concerns and seeks the best for women in their intimate hygiene. A natural alternative that respects the well-being of every woman and the planet as well.
CHALLENGE
MyALMA aims to stand for real change that transforms the traditional practices of this sector, normalizing the use of honest, organic products free of toxins and chemicals harmful to every woman’s body.
SOLUTION
A brand that normalizes the intimate care women deserve. In short, an empathetic, direct, and conscious identity that shows periods as they really are, and that has created feminine intimate hygiene products the way they should be.
Live a better rule
The visual development of the MyALMA brand presents an elegant, friendly and honest identity that manages to transmit its own personality, far removed from sectorial codes.
A brand that transfers its differentiation in a transversal way in all its visual expression: a clean and honest chromatic range, a delicate and personal illustrative resource, a real and optimistic photographic style and a minimalist and careful packaging.
In short, MyALMA is a brand that makes commitment, empathy and honesty its greatest strength at all points of contact.
