MyAlma
Information on MyAlma
APPROACH
Society is changing and, with it, women. We live in an era of female empowerment in which every woman is more aware than ever of what she needs, what she prefers and what she likes. Women today demand more because they are not willing to give up what is best for themselves.
It is in this context that MyALMAa brand that has internalized these concerns and seeks the best for women in their intimate hygiene. A natural and respectful alternative for the well-being of every woman and also for the planet.
CHALLENGE
MyALMA wants to signify a real change that transforms the traditional practices of this sector by normalizing the use of honest and organic products, free of toxins and harmful chemicals for every woman's body.
SOLUTION
A brand that normalizes the intimate care that women deserve. In short, an empathetic, direct and conscious identity that shows the rule as it is, and has created feminine intimate hygiene products as they should be.
Live a better rule
The visual development of the MyALMA brand presents an elegant, friendly and honest identity that manages to transmit its own personality, far removed from sectorial codes.
A brand that transfers its differentiation in a transversal way in all its visual expression: a clean and honest chromatic range, a delicate and personal illustrative resource, a real and optimistic photographic style and a minimalist and careful packaging.
In short, MyALMA is a brand that makes commitment, empathy and honesty its greatest strength at all points of contact.
