Corporate Identity
The company's brand, consistent inside and out.
Corporate identity is the identity of a company as an institution: its corporate brand, its visual system, its applications, and the manual that governs them. It speaks to investors, employees, partners, and customers, and makes the organization recognizable at every touchpoint, from paper to screen.
The identity of an organization
Corporate identity dictates how the company is presented across every medium, from the logo to the annual report. It brings together the visual system, its applications, and the standards that keep it consistent.
Corporate brand
The company's identity as an institution, beyond the product.
Logo and signature
The symbol that represents the organization in each medium.
Visual system
Consistent color, typography, and iconography across the entire company.
Applications and stationery
From the card to the annual report, with a single criterion.
Brand architecture
How the group's brands and divisions are ordered.
Corporate manual
The rules that maintain consistency inside and out.
A strong corporate identity makes the company recognizable at every touchpoint.
Corporate identity versus visual identity
The company's brand
The organization's identity as an institution: its brand, its architecture, and its internal and external applications. It speaks to investors, employees, partners, and customers.
A brand's visual system
The set of logo, color, typography, and iconography that makes a brand recognizable, whether corporate or product.
The visual identity It is a part of corporate identity. Corporate also encompasses architecture, applications, and brand governance.
Signs that it is time to replace it
- The company has grown, merged, or changed its business.
- The corporate brand looks outdated compared to the competition.
- Each division applies the brand in its own way.
- You are going to enter new markets or raise capital.
- The current identity has fallen behind what the company is today.
- The stationery and the internal supports each go their own way.
the year Bergé was founded. We redesigned its corporate identity to reflect its role as a strategic partner to major automotive manufacturers, with a voice of its own: that of a leader who inspires trust.
Shall we refresh your corporate identity?
On corporate identity
How does it differ from visual identity?
Visual identity is a brand's graphic system; corporate identity is the identity of the company as an institution, which includes that visual system plus architecture and applications.
What deliverables does it include?
Corporate brand and logo, visual system, applications and stationery, and a manual ensuring consistency throughout the organization.
Does it work for B2B companies?
Yes. Corporate identity is especially relevant in B2B and institutional contexts, where the brand speaks to investors, partners, and employees in addition to customers.