BAUD

The Winery of El Corte Inglés

Creating a reference winery

Redesign

  • Brand Definition
  • Product Definition

We developed the New collection of the Bodega El Corte Inglés, a complex architectural project of the range of products resolved through Design and Illustration.

Product by product we define an extensive range that goes from wines and cavas to whiskeys and gins

THE CHALLENGE

The most complex part of the project was to unify and reposition all the products of the El Corte Inglés winery, in order to achieve better results on the shelf and build loyalty with younger customers

Glenbaron's Single Malt Scotch

An exclusive brand with character

10 YEARS SINGLE MALT

 

A WHISKEY FROM GLASGOW

During the development of "Glenbaron single malt 10" we worked with traditional elements from the world of Whiskey to reinforce its image of quality and Scottish artisan origin

Glenbaron's Bourbon

The piece that fits within the code of your sector

WHISKEY BOURBON

KENTUCKY CHARACTER

We work in a line within the needs of its category, looking for differential and quality finishes to improve impulse sales

Wine Collection

A puzzle of Denominations and Qualities

WINES

APPELLATION OF ORIGIN

Together with our illustrator Federico Yankelevich, the design team developed a system of illustrations that represent elements typical of each of the Spanish Denominations of Origin.

We use a system of colors applied in different ways to the label to rank the denominations of origin.

We create a visual code with hierarchies

With colors, positive, negative and the use of illustration, we were able to visually classify more than 30 Winery References, to facilitate an intuitive purchase for consumers