Borea
Information on Borea
APPROACH
The funeral industry has traditionally been an area where technology and digital transformation have had limited impact. Borea has emerged as an innovative solution to lead the digital transformation in this sector, providing a respectful and close digital experience that dignifies the farewell process.
CHALLENGE
The main challenge has been to develop a new brand that reflects the purpose and values behind the project, creating a connection with people at such a delicate and emotional time. In addition, it was necessary to design and develop a digital product that would offer an agile and simple experience to users.
SOLUTION
Baud worked closely with Albia, a subsidiary of Santa Lucia Seguros, to develop the brand strategy, naming, visual identity and digital product design to reach today's more digital and connected consumer.
Leading the digital transformation of funeral services so that society can have access to a respectful, expert and close experience that dignifies the process of saying goodbye
Baud has created the name "Borea", an abstraction of the term "Boreal", which means north or from the north, reminiscent of the mystical beauty of the northern lights, its colors and essence.
The Borea symbol is one of the most recognizable elements of Borea's identity.
The leader in online funeral service contracting that transforms a complex and difficult moment into an agile and simple experience.
Baud has developed a coherent and versatile design system that adapts to the different needs of the brand and its applications.
The collaboration between Baud and Albia (St. Lucia), has resulted in a brand and digital platform that provides trust, excellence and service, offering a respectful, expert and close experience at a crucial time for its users.