Human, Simple, Digital
- Brand Definition
- Service & Digital Turnaround
The funeral sector has traditionally been an area where technology and digital transformation have had limited impact. Borea has emerged as an innovative solution to lead the digital transformation in this sector, providing a respectful and close digital experience that dignifies the farewell process.
The main challenge has been to develop a new brand that reflects the purpose and values behind the project, creating a connection with people in such a delicate and emotional moment. In addition, it was necessary to design and develop a digital product that offered an agile and simple experience to users.
Baud has worked in close collaboration with Albia, a subsidiary of Santa Lucía Seguros, to develop the brand strategy, naming, visual identity and design of the digital product with the aim of reaching today's most digital and connected consumer.