Attindas
Information about Attindas
APPROACH
Attindas, compañía pionera en la categoría de incontinencia en adultos desde hace más de 40 años y líder mundial en soluciones absorbentes para la incontinencia, el cuidado del bebé y la higiene clínica.
Una compañía experta en las necesidades reales de las personas que mejora la calidad de vida de millones de ellas en todo el mundo, cada año.
CHALLENGE
Attends, Indas, AHP y HDIS eran cuatro compañías independientes que conformaban la división de personal care of Domtar.
Attindas, como fondo de inversión, surge de la adquisición y la fusión de estas cuatro marcas en una sola.
Tras la adquisición, la compañía llegó a Baud con la necesidad de convertir esas cuatro marcas independientes en un grupo cohesionado.
SOLUTION
Desde Baud, transformamos Attindas en una marca corporativa que nacía de la unión de sus compañías más grandes, aglutinando toda la división de personal care and urinary incontinence.
We create a strong, united and coherent Group brand, aligned with the needs of our sub-brands, while enhancing the individuality of each one.
A global brand, capable of maintaining a local character in its proximity to people.
We work directly with Attindas' internal departments at the strategic level to define a international corporate branding that was easily scalable, resulting in a brand that stands for health, dignity and comfort in people's lives. and that it is 100% oriented to them.
A clear strategy supported by three firm pillars: the honestythe sincerity and the authenticity.
Several countries, several brands, one voice
After the strategic process, we defined an identity in which both the corporate colors and the name itself are a tribute to the recent history of the company and constitute some of the most important elements of the company. assets of great value for projecting it into the future.
We ensure consistency in the application of the brand by compiling all the guidelines in a Brand Manual, as well as the need to generate resources that systematize its implementation.
Based on the identity developed, we promoted the internal launch through an audiovisual piece that communicates and facilitates the understanding of the merger and helps to convey the meanings of the name, the connection with the history of the company and the new path to follow, in addition to facilitating the acceptance of all companies operating under the brand.
