Attindas
Information about Attindas
APPROACH
Attindas, a pioneering company in the adult incontinence category for more than 40 years and a global leader in absorbent solutions for incontinence, baby care, and clinical hygiene.
A company with expertise in people’s real needs that improves the quality of life of millions of them around the world, every year.
CHALLENGE
Attends, Indas, AHP and HDIS were four independent companies that made up the division of personal care of Domtar.
Attindas, as an investment fund, emerged from the acquisition and merger of these four brands into one.
Following the acquisition, the company came to Baud needing to turn those four independent brands into a cohesive group.
SOLUTION
At Baud, we transformed Attindas into a corporate brand born from the union of its largest companies, bringing together the entire division of personal care and urinary incontinence.
We create a strong, united and coherent Group brand, aligned with the needs of our sub-brands, while enhancing the individuality of each one.
A global brand, capable of maintaining a local character in its proximity to people.
We work directly with Attindas' internal departments at the strategic level to define a international corporate branding that was easily scalable, resulting in a brand that stands for health, dignity and comfort in people's lives. and that it is 100% oriented to them.
A clear strategy supported by three firm pillars: the honestythe sincerity and the authenticity.
Several countries, several brands, one voice
After the strategic process, we defined an identity in which both the corporate colors and the name itself are a tribute to the recent history of the company and constitute some of the most important elements of the company. assets of great value for projecting it into the future.
We ensure consistency in the application of the brand by compiling all the guidelines in a Brand Manual, as well as the need to generate resources that systematize its implementation.
Based on the identity developed, we promoted the internal launch through an audiovisual piece that communicates and facilitates the understanding of the merger and helps to convey the meanings of the name, the connection with the history of the company and the new path to follow, in addition to facilitating the acceptance of all companies operating under the brand.
