BAUD

Growth with a meaning

Verbal Identity

Organic Branding

We convey a consistent brand image.

When talking about the creation of a brand, a specific Verbal Identity must always be taken into account for it, which clearly shows the coherence and consistency that must be worked on to enhance the visual identity, and is online with the value proposition and the personality of the brand to be defined.

The role of Verbal Identity

Verbal Identity is the key tool for brands to transmit their messages in their own way, creating the appropriate perceptions and aligned with their value proposition and personality.

The objective of Verbal Identity will be the creation of a verbal universe that responds to the strategic goals set by the company about its brand, thus transmitting a consistent, differentiating and consolidated image of the brand in the long term.

More about Verbal Identity

Achieving a differentiating language to express oneself in the market, and that adds value to our brand identity, is one of the main objectives of Verbal Identity. In addition, it can serve as support for the definition of the personality of the brand in an appropriate way.

Activities comprised within Verbal Identity: Naming, Motto and Message Matrix.

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