Tempo
Information about Tempo
APPROACH
Tempo, a fertility clinic always at the forefront of its sector, refocuses one of its services, egg freezing, toward today’s woman who doesn’t want to close the door on possible motherhood in the future.
At Baud, we helped them create and shape a new brand that, backed by the parent brand, could reach and connect with this woman in a way that was both emotional and practical.
CHALLENGE
The concept of egg freezing was too clinical and cold, disconnected from today’s women. We decided to go far beyond the medical need and speak about making a decision. Connecting with the forward-thinking woman who doesn’t want to, or can’t, become a mother today, but doesn’t want to close any doors while she carries on with her life just as she has planned it.
SOLUTION
We thus transformed the narrative toward fertility preservation. A narrative that opened women’s minds to new possibilities and paths they may not have considered until now. A brand where women, their decisions, and their goals came first.
A name both soft and sonorous that respects today's woman and gives her the power to make decisions.
We created a name, Tempo, that brought balance to a woman's life, giving her the security that her eggs will be available to her if she ever wishes to fertilize them, and allowing her to combine vital factors such as time, her personal and professional situation and her desire to become a mother, in a positive and natural way.
We defined a very complicit tone of voice focused on women and their present. On a visual level, we gave absolute prominence to the modern woman in all her breadth. A flexible system that adapted to her, her decisions.
