Tempo
Information on Tempo
APPROACH
Tempo, a fertility clinic always at the forefront of its sector, refocuses one of its services, the vitrification of eggs, orienting it to that woman of today who does not want to close doors to a possible motherhood tomorrow.
From Baud, we helped them to create and shape a new brand that, with the support of the parent brand, would be able to approach and connect in an emotional and practical way with this type of woman.
CHALLENGE
The concept of egg vitrification was too medical and cold, far removed from today's woman. We decided to go far beyond the medical necessity to talk about decision making. Connecting with that foresighted woman, who today does not want or can become a mother, but who does not want to close any door while continuing with her life as she has planned it.
SOLUTION
We thus transformed the discourse towards fertility preservation. A discourse that opened women's minds to new possibilities and paths that perhaps they had not considered until now. A brand in which women, their decisions and objectives came first.
A name both soft and sonorous that respects today's woman and gives her the power to make decisions.
We created a name, Tempo, that brought balance to a woman's life, giving her the security that her eggs will be available to her if she ever wishes to fertilize them, and allowing her to combine vital factors such as time, her personal and professional situation and her desire to become a mother, in a positive and natural way.
We defined a very complicit tone of voice focused on women and their present. On a visual level, we gave absolute prominence to the modern woman in all her breadth. A flexible system that adapted to her, her decisions.
