Rebranding for RHINOB, a brand of equipment for professional athletes that through technological innovation has found a unique product development in the market.

The brand name is associated with virtues such as power, strength and effort, as it is based on the rhinoceros beetle, the strongest insect in the world. But in this new stage of the brand, where innovation is enabling them to stand out in highly competitive professional environments, we had to combine these values with technology. Just as technological innovation has driven the brand to introduce its products in more competitive and professional markets, it will also help the athlete to overcome new challenges.

We also had a challenge to overcome, to be able to convey the essence of elite sport, effort + passion + technology, at every touch point of the brand. Whether it was in digital environments such as its website, or in a more physical level, such as packaging.

A differential website that enhances all the benefits of the product through an enriching and innovative brand experience.