Getting to know Fátima Encabo, Director of the Baud Project Manager

Interviews with Baud members

Interviewee: Fátima Encabo, Director of Project Manager.
Interview date: September 6, 2021

Today we get to know Fátima, Director of the Project Manager at Baud, a little better. Dedicated to her work, with great professionalism and a great team spirit when it comes to working, Fátima is a great client management professional and has more than 15 years of experience dedicated to them, both nationally and on an international level.

Why have you chosen Branding as a profession?

Since I was very little I have been fascinated by brands, their creation, development and management.

What is the best thing about your job?

From my point of view, the best thing about my job is that it gives me access to different business sectors and the opportunity to constantly learn new things, because every day is different.

I also very much value the relationships that are built with clients, colleagues, suppliers ...

And the worst?

The effect that the different types of crisis experienced in recent years have had on clients, agencies and the sector in general.

Although, on the other hand, these situations have created opportunities and fostered creativity. We have certainly had to start managing and being resourceful in difficult times.

What brand / s would you like to work for? Why?

On the one hand, I would like to continue working for iconic brands that need to reinvent themselves to stay relevant in today's market.

On the other hand, it is very interesting to work with the new technological, energy, financial, etc. brands that are emerging, mainly from start-ups.

What does working at Baud bring you?

Precisely the possibility of working with different types of brand at the level of scope, magnitude, industry, market, etc.

For you, what are the best qualities that a professional in your area should have?

Curiosity, vocation, dedication, professionalism, integrity, empathy and emotional intelligence.

How do you see the future of your profession in a few years? What changes do you think may emerge?

I think the main ingredients are not going to change. The ability to create relationships, to understand and anticipate customer needs, to tell stories that connect brands with their internal and external audiences, to manage teams and projects, and to have a clear and relevant business vision, will continue to be critical.

What I think is going to change are the environments and tools with which we are going to perform all these actions.

What advice would you give to someone starting out in your profession?

I would tell you to enter the profession with curiosity, without fear of exploring different areas and with great interest in learning new things. This sector presents infinite opportunities and a continuous need to reinvent itself. That curiosity and interest are essential to have a long, fulfilling and satisfying career.

In a nutshell…

  • A reference: only one? Impossible.
  • A confessable mania: I do not like to lose or to be wasted my time for no reason.
  • A book that you would recommend: 'The Infinite Plan' by Isabel Allende.
  • Your ideal music to work with: I prefer to work without music.
  • A phrase that is your mantra: "Do one thing every day that scares you." Eleonor Roosevelt
  • A plan to disconnect: a good book, a good series or a yoga class ..
  • Something surprising about you: curiously ... I don't like to talk about myself.