Libeen
Information about Libeen
APPROACH
Libeen is ‘smart housing’. It is the brand that seeks to reinvent rent-to-own for new generations. A concept designed for today’s young people, whose living conditions are shaped by high rental prices and impossible dreams of buying a home. A real, accessible solution, with renovated and furnished homes in urban centers.
CHALLENGE
An innovative project with a lot to say, in a complex market. We needed a clear, relevant proposition to connect with audiences through a solution that lived up to their needs. A different way of doing things, the hope of an entire generation. An appealing idea for customers, investors and partners.
SOLUTION
After a phase of research and reflection, we arrived at a simple, powerful idea centered on millennials, the ultimate target of the proposition and the driving force behind the other audiences: you can buy a home without giving up your life. You will no longer need to live just for your home, or move to the suburbs or to a house you don’t like… And we call this ‘smart housing’.
A name that lives on
We created an evocative and global name that mixed life with being you. Libeen was born within the real estate codes, as a fresh and close brand, encouraging you to live as you are, as you feel, being yourself in your own home. Because with Libeen you live well today and also tomorrow.
A smart, strong, empathetic and flexible brand that adapts to you and your needs in terms of service, tone and visual identity.
The company has been selected in September 2020 by La Lanzadera de empresas de Juan Roig among 1,800 candidates, in addition to having obtained different recognitions and awards since its creation by global platforms such as Product Hacker Awards, the Finance Forward EU 2020 program of Village Capital, The MetLife Foundation & Paypal or StartUp & ScaleUp Europe PropTech Awards, promoted by the European Commission.
Adding value to our customers
Information about Libeen
“Thanks to Baud, we were able to build a solid, professional and sexy corporate image that has allowed us to grow and establish our brand in a short period of time”
JOSÉ MANUEL CARTES AND SOFÍA ITURBE, FOUNDERS OF LIBEEN
“Every last euro invested with Baud was worth it to build the foundation of what Libeen is today.”
JOSÉ MANUEL CARTES AND SOFÍA ITURBE, FOUNDERS OF LIBEEN