Inves
Inves is the technology brand of El Corte Inglés, a pioneering manufacturer that has introduced electronics into many Spanish homes since 1986.
Logo
Our challenge has been to reposition and update a long-standing brand with a well-established identity in the consumer's mind, originally designed by Cruz Novillo.
Updating the future
Our challenge in this project has been to rejuvenate the Inves brand by adapting it to a constantly changing environment and an increasingly younger target.
We focused on users, on what interests them, on how they experience technology, and we defined a new, more modern, fresh and direct brand universe that, thanks to the triangle, preserves the company's original values.
A visual identity that looks to the future
In a brand where the display is one of the main points of contact, we had to take the new identity to the last piece in order to communicate our repositioning. For this reason, we have applied the new image, much closer to the codes of the sector, to all media.
Basic Inves, clean image
For the Inves core product range, we defined a version of our product range designThe group's iconic green color has been taken to its most technological version, in fluorine.
A "basic" identity that is simpler to apply but does not lose either the philosophy or the essence of the brand repositioning project.
