The challenge of updating a pioneering brand
- Brand Definition
- Product Definition
Inves is the technological brand of El Corte Inglés, a pioneering manufacturing company that has introduced electronics in a large part of Spanish homes since 1986.
THE IMPORTANCE OF BEING UP TO THE LAST
Our challenge has been to reposition and update a traditional brand with an identity deeply rooted in the consumer's mind, originally designed by Cruz Novillo.
Updating the future
The importance of an innovative image for an innovative brand
Our challenge in this project has been to rejuvenate the Inves brand, adapting it to a constantly changing environment and an increasingly younger target.
We focus on users, what interests them, how they experience technology, and we define a new, more modern, fresh and direct brand universe that, thanks to the triangle, preserves the original values of the company.
A visual identity that looks to the future
GEOMETRIC FORMS, SIMPLE TYPOGRAPHY, VIBRANT COLORS
In a brand where the display is one of the main points of contact, we had to carry the new identity to the last piece in order to communicate our repositioning. Therefore, we have applied the new image to all media, much closer to the codes of the sector.
Basic investments, clean image
Design that adapts to the product
For the Inves commodity range we define a version of our product range design, starting from the iconic green of the group and taking it to its most technological version, in fluorine.
A "basic" identity that is simpler to apply but that does not lose either the philosophy or the essence of the brand repositioning project.