Tambre
Information about Tambre
APPROACH
Clinic Tambre has been a benchmark in the assisted reproduction clinic sector since 1978. A benchmark in effectiveness, innovation and also ethics. Our job was to highlight its excellence, update its codes for today’s patients and champion its authenticity in the face of a growing number of competitors.
CHALLENGE
Without mastering the keys to assisted reproduction and without excellent results, it is impossible to compete at the highest level with other brands. That is why the differentiator did not lie in the what, but in the how. In that extra effort until a solution is found.
SOLUTION
The personalization of every treatment, the personal commitment of every member of the clinic to its patients, an innate sense of vocation, the creativity and ability to find solutions other clinics don’t see, the constant review of each case and, ultimately, wanting them to have a child as much as they do and putting every means at their disposal toward achieving that goal.
We worked on the identity by translating the strategy in a balanced way between science and humanity. An updated and enriched visual identity that highlights the commitment that exists between the clinic and each patient. A brand that, while using the codes of its sector, is nevertheless more committed, sensitive and professional.
On a verbal level, we took the descriptor of 'clinic' to a second level, enhancing the brand, and defined a clear, direct, friendly, approachable and realistic language, with an optimistic approach.
A life dedicated to patients