Tambre
Information on Tambre
APPROACH
Tambre Clinic has been a benchmark in the field of assisted reproduction centers since 1978. A benchmark in efficiency, innovation and ethics. Our work consisted in highlighting its excellence, updating its codes for today's patients and promoting its authenticity in the face of the growing number of competitors.
CHALLENGE
Without mastering the keys to assisted reproduction and without excellent results, it is impossible to compete at the highest level with other brands. Therefore, the differential was not in the what, but in the how. In that extra effort to find a solution.
SOLUTION
The personalization of each treatment, the personal commitment of each member of the clinic with the patients, the innate vocation, the creativity and ability to find solutions that other clinics do not see, the constant review of the cases and, ultimately, the fact of wanting as much as they do to have a child and to put all the means at their disposal to achieve this goal.
We worked on the identity by translating the strategy in a balanced way between science and humanity. An updated and enriched visual identity that highlights the commitment that exists between the clinic and each patient. A brand that, while using the codes of its sector, is nevertheless more committed, sensitive and professional.
On a verbal level, we took the descriptor of 'clinic' to a second level, enhancing the brand, and defined a clear, direct, friendly, approachable and realistic language, with an optimistic approach.
A life dedicated to patients