Chelino
Information on Chelino
APPROACH
Families are changing and, with them, so are brands. Today's savvy, demanding and responsible consumers demand more from the brands they interact with than ever before.
In this context, Chelino is taking a step forward to redefine itself as the Baby Care brand trusted by today's families. A more complete range of products, a diversified offer and a brand capable of enhancing its reality are the essential pillars to become the great ally of the whole family.
CHALLENGE
Laboratories Indasthe leading personal care company, has strengthened its commitment to every family in the adventure of parenthood through its commitment to the evolution of the Chelino brand, traditionally very focused on children's diapers.
SOLUTION
The strategic development, supported by the previous analysis, has given the brand a more inclusive and plural dimension through an approach that addresses family well-being through expert baby care. A proposal that transcends the product to become a comprehensive care experience.
A shared adventure
Chelino presents itself today as a brand that is at the side of every family and every baby to simplify their small daily challenges through a complete range of products, always effective, high quality and carefully designed.
The big idea around which the brand has been repositioned is to create a more direct emotional bond with families to always be their adventure companions. Companions that become closer through the mascots that give life to the brand. A friendly and close invitation that positions Chelino as the expert, professional and trusted brand that accompanies the whole family in the adventure of parenthood.
A comprehensive commitment to families and also to the planet
Finally, as part of the brand's commitment to today's families, Chelino has created Chelino Nature, the sustainable proposal that responds to those who want to effectively care for their babies while also taking care of the environment. The visual personality has been given to this sub-brand through graphic resources that reinforce the naturalness of the product.
