Chelino
Information about Chelino
APPROACH
Families are changing and, with them, so are brands. Today, consumers, more knowledgeable, demanding, and responsible than ever before, expect more from the brands they engage with.
In this context, Chelino steps forward to redefine itself as the trusted Baby Care brand for today’s families. A more complete product range, a diversified offering and a brand capable of amplifying its reality are the essential pillars for becoming the whole family’s great ally.
CHALLENGE
Laboratories Indas, a leading personal care company, has strengthened its commitment to every family on the adventure of parenthood through its investment in the evolution of the Chelino brand, traditionally very focused on baby diapers.
SOLUTION
The strategic development, supported by the prior analysis, has given the brand a more inclusive and diverse dimension through an approach that addresses family wellbeing through expert baby care. An offering that goes beyond the product to become a holistic care experience.
A shared adventure
Chelino presents itself today as a brand that is at the side of every family and every baby to simplify their small daily challenges through a complete range of products, always effective, high quality and carefully designed.
The big idea around which the brand has been repositioned is to create a more direct emotional bond with families to always be their adventure companions. Companions that become closer through the mascots that give life to the brand. A friendly and close invitation that positions Chelino as the expert, professional and trusted brand that accompanies the whole family in the adventure of parenthood.
A comprehensive commitment to families and also to the planet
Finally, as part of the brand's commitment to today's families, Chelino has created Chelino Nature, the sustainable proposal that responds to those who want to effectively care for their babies while also taking care of the environment. The visual personality has been given to this sub-brand through graphic resources that reinforce the naturalness of the product.
